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  • WORDS AT WORK - 书籍详细信息
  • 查看同类图书:工具书»其他工具书»WORDS AT WORK
  • WORDS AT WORK

  • 【作 者】:Susan Benjamin
  • 【丛编项】:事半功倍商务英文写作技巧
  • 【装帧项】:平装 20 / 256
  • 【出版项】:The Perseus Books Group / 1997-11
  • 【ISBN号】:9780201154849 / 0201154846
  • 【原书定价】:¥58.00 有1家书店打折销售 
  • 【主题词】:进口原版-Business & Investing 经管与理财-Business Life 商业历程
  • 【图书简介】
      Book DescriptionWords at Work gives you quick-and-easy recipes for the most important letters, reports, and proposals. It steers you around the potholes of punctuation, usage, and grammar. Soon all your business documents, from press releases to e-mail, will reflect your best workand leave you enough time to do that work!. Todays business prose has to be done yesterday. And it has to cut through gigabytes of other information. Can your memos and marketing material compete? do you spend so much time agonizing over words that you have no time for other work?With Words at Work you can make your writing faster, more foreceful, and more fun. Susan Benjamins six-step process can turn your next business documnet into the best youve ever written. Learn to: Raise a writing umbrella to make your message memorable; exorcise the demons of past criticism and bad advice; strengthen your style at a glance with no-read editing. Words at Work gives you quick-and-easy recipes for the most important letters, reports, and proposals. It steers you around the potholes of punctuation, usage, and grammar. Soon all your business documents, from press releases to e-mail, will reflect your best workand leave you enough time to do that work!Amazon.comGood writing has long been undervalued in the workplace. After all, business letters, memos, proposals, and the like are about communication, not literature. And, true, the readership probably couldn't care less about sentence structure or tone. Still, something inspires the recipient of such material to either read it or toss it, and that something is very often the quality of the writing. Words at Work is a practical guide by the founder of a company that offers writing services for businesses: Susan Benjamin. She believes that the average letter has to be "captivating within the first five words." She hauls away tired phrases ("I enjoyed speaking with you on the phone last week" and "Our company is committed to meeting your needs"), clichés, and jargon, encouraging businesspeople to be specific, fresh, anecdotal, and grammatical in their writing. Benjamin's analogies may make you cringe ("Go for ordinary, clean words, which your reader can glide across like a skater over ice"; or "'To whom it may concern' is as old and bland as Lawrence Welk reruns"), but her system won't. Her strategies are easy to follow and are sure to make for crisper corporate correspondence. Book Dimension : length: (cm)21width:(cm)13.7-读书网|DuShu.com
  • 【本书目录】
    The Must-Read Introduction;
    Listing;
    Writing;
    Rewriting for Structure;
    Editing for Word Use;
    Showing;
    Proofreading;
    Models;
    The Last Word
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