【图书简介】 剑桥标准商务英语教程》(Cambridge Business Benchmark)共由三个级别构成,分别对应BEC考试的三个级别:初级(Preliminary)、中级(Vantage)、高级(Higher)。每一级别又包含学生用书(四色印刷,书中附有录音光盘)、教师用书、自学手册。本套教程内容真实丰富,贴近当今的商业社会。就语音素材而言,其中的受访者全部是现实生活中的商业人士。Brook-Hart教授从最初长达12小时的采访样带中精选出含TESCO, Tea UK, Espresso, Disney Channel, MediaCom等国际知名企业普通员工或高管访谈的片段,奉献给读者。就文字素材而言,来自the Economist等著名财经媒体的文章更是比比皆是。-读书网|DuShu.com
【本书目录】 Unit 1 Corporate culture Unit 2 Leaders and managers Unit 3 Internal communications Unit 4 Chairing meetings Unit 5 Gustomer relationships Unit 6 Competitive advantage Unit 7 A proposal Unit 8 Presenting at meetings Unit 9 Advertising and customers Unit 10 Advertising and the internet Unit 11 Sales reports Unit 12 The sales pitch、 Unit 13 Forecasts and results Unit 14 Financing the arts Unit 15 Late payers Unit 16 Negotiating a lease Unit 17 Workplace atmosphere Unit 28 The workforce of the future Unit 29 Productivity Unit 20 Staff negotiations Unit 21 Corporate ethics Unit 22 Expanding abroad Unit 23 An overseas partnership Unit 24 A planning conference Answer key