【本书目录】 Chapter 1 Cultural Differences and Intercultural Communication Globalization and Intercultural Business Communication Understanding Culture Characteristics of Culture The Things Culture Does Dimensions of Culture Concepts about Cultural Differences and Intercultural Communication Communication Principles of Communication The Relationship of Communication and Culture Communication Barriers and Cultural Iceberg Potential Problems in Intercultural Communication Communication Competence Chapter 2 Universal Systems Economic Systems Political Systems Educational Systems Marriage, Family and Kinship Systems Social Hierarchies and Interaction Chapter 3 Cultural Values and Business Cultures Cultural Values Attitudes Belief and Religion Attribution, Perception and Communication Diverse Cultural Patterns Chapter 4 Cultural Shock Cultural Shock Short Visit Culture Shock The Most Common Stages of Cultural Shock Alleviating Cultural Shock (For Person) Alleviating Cultural Shock (For Company) Chapter 5 Verbal Communication The Relationship between Language and Culture Thought Language Diversity Vocabulary Equivalence Translation Problems Host Language High-Context and Low-Context Language Linear and Nonlinear Language Parables and Proverbs Slang and Other Informal Language Conversation Taboos Chapter 6 Nonverbal Communication The Importance of Nonverbal Communication The Relationship Between Verbal and Nonverbal Communication Paralanguage/ Metacommunication Facial Expression Eye Contact (Oculesics) Gestures Posture and Stance Proxemics Haptics Chromatics Chronemics Oifactics Silence Chapter 7 Written Communication Patterns Chapter 8 Global Etipuette，Business and Social Customs Chapter 9 International Negotiation Process and Strategies Chapter 10 Intercultural Mansgement Chapter 11 Marketing Across Cultures Chpater 12 Intercultural Business Behavior References
【图书简介】
【购买本书】
