【图书简介】 Everywhere， products are being commoditized， services are being imitated， and traditional barriers to market entry are collapsing. To sustain competitive advantage in today's Copycat Economy， companies must break from the pack. This book will show how. Oren Harari starts by touring "Commodity Hell，" and identifying 10 common mistakes that keep companies trapped in the pack. Next， Harari introduces six strategies for propelling your organization where competitors can't follow. Learn how to dominate markets （and when to leave them）; how to create a "higher cause" that will mobilize stakeholders; and how to build a pipeline of cool， compelling products， in any industry. Harari reveals new ways to take customers far beyond mere "satisfaction，" and shows how to innovate in even the most prosaic areas of a business. Learn how to avoid destructive mergers， and buy what really matters： talent， imagination， foresight， speed， rebelliousness， and inspiration. Finally， Harari offers a candid "12 Step" program for transforming leadership behavior to lead the charge ： and leave competitors in the dust.-读书网|DuShu.com
【本书目录】 Prologue PART Ⅰ RESISTING THE PULL OF THE PACK Chapter 1 Welcome to commodity hell:the preils of the copycat economy Chapter 2 How to lose:ten compusions Guaranteed to keep you mired in the pack Chapter 3 The madonna effect and the willie Nelson Principle;The power of Calcuated reinvention Chapter 4 Curious,cool and crazy:Building a Culture of Disciphlined lunacy PART Ⅱ HOW TO BREAK FROM THE PACK Chapter 5 Dominate or leave Chapter 6 Put the pieces together for a higher cause Chapter 7 Build a defiant pipeline Chapter 8 Take your customer to an impossible place Chapter 9 Take Innovation underground Chapter 10 Consolidate for cool PART Ⅲ HOW YOU CAN LEAD THE PACK Chapter 11 You ,the Leader of the pack:A12-step Recovery program Epilogue Index
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