【本书目录】 Unit 1 International Business Text A The Scope of International Business Text B International Trade Case Study：SOHO，a Better Choice 国际商务文化知识小贴士——美国商务文化介绍 Unit 2 InternationaI Finance Text A Visa Development in China Text B International Banking Case Study：Citigroup Regrets over Bond Coup 国际商务文化知识小贴士——英国商务文化介绍 Unit 3 Business Integrity Text A The Insurance Industry：Reprehensible---Price-fixing,Bid-rigging and Undisclesed Payments in the Insurance Industry Appear to Be Rife Text B The Leaky Corporation Case Study：WorldCom's Dishonest Report 国际商务文化知识小贴士——经济诚信 Unit 4 Business Elite Text A Alan Greeuspan：the Most Powerful Guy Text B From Dorm to Dell Case Study：Lenovo?IBM? 国际商务文化知识小贴士——William.H.Gates Unit 5 E-Commerce Text A Cyberpromotion：Communicating with Customer Online Text B Why eBay Is Buying Skype Case Study：Why You Ought to Sell Your Presents 国际商务文化知识小贴士——美国企业信息化及电子商务的发展与现状 Unit 6 Enterprise Management Text A McDonald Text B HP,Compaq Merger Fails to Rally US Tech Stocks Case Study：Downsizing 国际商务文化知识小贴士——麦当劳的特许加盟和连锁经营模式 Unit 7 Business Strategies Text A Chinese Business，Champ or Chump? Text B Pepsi Gets Street Smart Case Study：New United Motor Manufacturing,Inc. 国际商务文化知识小贴士——商务谈判礼仪 Unit 8 Marketing and Promotion Text A Prospect of Cyberpromotion Text B Fast Fashion Shakes up American Retail Case Study：Promotion Moves of Vans 国际商务文化知识小贴士——德国商务习俗 Unit 9 Security and Insurance Text A Directors and Officers Insurance--the Price of Prominence Text B China's Stock Market Reforms Case Study：Bank of Tokyo-Mitsubishi Ltd. 国际商务文化知识小贴士——道琼斯和纳斯达克介绍 Unit 10 Employment and Staffing Text A Economic Downturn Gives Workers Opportunity to Try New Adventures Text B The Three-step Interview Process Case Study：Backing Top Athletes Fails to Lift Nike Stock 国际商务文化知识小贴士——加拿大商务习俗 Unit 11 Financial Accounting Text A Microfinance--Small Sums,Big Issue Text B Bookkeeping and Accounting Case Study：Starbucks in China 国际商务文化知识小贴士——日本商务习俗 Unit 12 TraveI Industry Text A China Ranks Fifth in World Tourism Text B China's Golden Week：A Luxury El Dorado Case Study：UNWTO and Microsoft to Boost Etourism for Development：Africa to Be Primary Target 国际商务文化知识小贴士——法国商务习俗 附录A 练习参考答案 参考文献
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