【本书目录】 Unit One In-Class Reading: To MBA or Not to MBA After-Class Reading: What Makes a Good Manager Translation Skills （ 1 ） Unit Two In-Class Reading: Globalization: What Is It? After-Class Reading: One World One Economy Translation Skills（2 ） Unit Three In-Class Reading: Managing Change Skillfully in the Sales Departments After-Class Reading: Adidas Expands Its Footprint Translation Skills （3） Unit Four In-Class Reading: Does Economic Growth Improve Human Morale? After-Class Reading: Market Economy Translation Skills （4） Unit Five In-Class Reading: Building A Strategy-Supportive Corporate Culture After-Class Reading: Business and Culture Translation Skills （5） Unit Six In-Class Reading: Basic Differences Between Cultures After-Class Reading: Hofstede's Value Dimensions Translation Skills （6） In-Class Reading: Riding the Boom After-Class Reading: Right Time to Buy Private Property If You Dare Practical Writing（1）: Business E-mail Unit Eight In-Class Reading: Consumption in the Countryside After-Class Reading: Buy? Rent? A Young Saver's Dilemma Practical Writing（2）: Memo Unit Nine In-Class Reading: Communicating Within Organizations Mter-Class Reading: Listening as a Communication Skill Practical Writing（3）: Business Letters Unit Ten In-Class Reading: Culture and the Use of Language Mter-Class Reading: Nonverbal Communication Practical Writing（4）: Business Report Unit Eleven In-Class Reading: A Dutchman Could Jolt the Flat-Panel Biz Mter-Class Reading: IBM's New Chip: Big Blue Goes Green Practical Writing（5）: Resume Unit Twelve In-Class Reading: Intercultural Negotiation Strategies After-Class Reading: Investment Attitudes and the Communication of Financial Information Practical Writing（6）: Research Paper Keys to Exercises References
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