【本书目录】 Unit 1 How to Conduct a Productive Effective and Interesting Meeti Part A Prepare a Meeting Part B Dos and Don'ts for a Meeting Part C How to Take Minutes--an Example Part D Closing the Meeting and Following up Part E Discussion and Practice Unit 2 Get Ready for an Exhibition Part A A Brief Introduction to What to Be Prepared Part B Get the Ball Rolling on Part C Event Planning Tips Part D Tips for Bringing the Event to Life--Another Scenario Part E Discussion and Practice Unit 3 How to Organize a Convention Part A Planning a Checklist Part B An Exhibition at MECC--an Example Part C Guide for Overseas Exhibitors Part D Discussion and Practice Unit 4 How to Win a Bidding. Part A Preparation Part B Feasibility Study Part C Proposal Documents Part D Discussion and Practice Unit 5 How to Plan an Event Part A Objectives for Different Types of Events Part B Budgeting Part C Initial Planning Part D Budget Breakdown Part E Discussion and Practice Unit 6 How to Create Event Management Manual Part A What Can a Management Manual Help? Part B Corporate Event Operations Manual Checklist Part C Manual Design Part D Checklists Part E Discussion and Practice Unit 7 The Event Management Process Part A Event Management Life Cycle Part B Proper Scheduling Benefits Part C Corporate Events, Fund-Raisers, Special Events Part D Create Critical Paths Part E Discussion and Practice Unit 8 Event Signage and Shutdown Procedure Part A Event Signage Part B Event Shutdown Procedure Part C Discussion and Practice Unit 9 Evaluation through Measurement and Analysis Part A Evaluation Process Part B Quantitative and Qualitative Evaluation Methods Part C Cost-Benefit Part D Discussion and Practice Unit 10 Event Office Documentation Part A How to File Office Documents Part B How to Establish the Filing Systems Part C Corporate Event Office Requirements Part D Documentation and Risk Part E Discussion and Practice 翻译练习参考答案 References
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