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批判性读本：体育、文化和媒介

【作　者】：（澳）罗（Rowe，D.）编

【丛编项】：未名社科媒介与社会丛书

【装帧项】：平装 16开 / 346

【出版项】：北京大学出版社 / 2008-4-1

【ISBN号】：9787301134801 / 7301134800

【原书定价】：￥45.00　有2家书店打折销售　

【主题词】：社会科学－新闻传播出版

书籍介绍

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【图书简介】
　　《批判性读本：体育、文化和媒介》一书广泛收录了有关体育、文化和媒介三者关系的文章，既有经典的作品，也有新近的文献。适用于本科和研究生层次的文化与媒体研究、社会学、体育与休闲研究、传播学和性别研究等领域。本书给学生、教师和研究人员提拱了这方面的核心阅读材料，可作为该领域的补充材料，也可以单独使用。-读书网|DuShu.com

【作者简介】
　　大卫·罗（David Rowe）分别从诺丁汉（Nottingham）大学、约克（York）大学和埃塞克斯（Essex）大学获得了社会学学位。他目前是澳大利亚纽卡斯尔大学（University of Newcastle）文化工业与实践研究中心（CU-ltural Industries and practices Research Centre-CIPS）主任。

【本书目录】
PUBLISHER'S ACKNOWLEDGEMENTS
SERIES EDITOR'S FOREWORD
ACKNOWLEDGEMENTS
CONTRIBUTORS
1 INTRODUCTION:MAPPING THE MEDIA SPORTS CULTURAL COMPLEX
PARTI MEDIA SPORT CONSTRUCTION:HISTORY,LABOUR,CULTURE AND ECONOMICS
2 SPORT AS ENTERTAINMENT:THE ROLE OF MASS COMMUNICATIONS
3 THE TV AND SPORTS INDUSTRIES
4 THE DREAM TEAM,COMMUNICATIVE DIRT,AND MARKETING SYNERGY:USA BASKETBALL AND CROSS-MERCHANDISING IN TELEVISION COMMERCIALS
5 CPORTS MEDIA SANS FRONTIERES
6 SPEAKING THE 'UNIVERSAL LANGUAGE OF ENTERTAINMENT':NEWS CORPORATION,CULTURE AND THE GLOBAL SPORT MEDIA ECONOMY
7 SPORTS PAGE:A CASE STUDY IN THE MANUFACTURE OF SPORTS NEWS FOR THE DAILY PRESS
8 BREAD,BUTTER AND GRAVY:AN INSTITUTIONAL APPROACH TO TELEVISED SPORT PRODUCTION
9 MEGA-EVEBTS AND MEDIA CULTURE:SPORT AND THE OLYMPICS
PARTII MEDIA SPORT DECONSTRUCTION:READINGS,FORMS,IDEOLOGIES AND FUTURES
10 LOCAL VISIONS OF THE GLOBAL:SOME RERSPECTIVES FROM AROUND THE WORLD
11 NIKE'S COMMUNICATION WITH BLACK AUDIENCES:A SOCIOLOGICAL ANALYSIS OF ADVERTISING EFFECTIVENESS VIA SYMBOLIC INTERACTIONISM
12 THE TELEVISED SPORTS MANHOOD FORMULA
13 THE BASIC CONTENT: 'IDEALLY BEAUTIFUL AND SEXY WOMEN FOR MEN'
14 'I WANT TO BE THE MINORITY':THE POLITICS OF YOUTHFUL WHITE MASCULINTIES IN SPORT AND POPULAR CULTURE IN 19905 AMERICA
15 WOMEN,SPORT AND GLOBALIZATION:COMPETING DISCOURSES OF SEXUALITY AND NATION
16 REPRSENTATIONS OF FOOTBALL IN BASEBALL LITERATURE: THE LYRIC FENWAY,THE PROSODY OF THE DODGERS,AND ARE YOU READY FOR OME FOOTBALL?
17 SPORT AS CONSTRUCTED AUDIENCE:A CASE STUDY OF ESPN'S THE EXTREME GAMES
18 CONYERGENCE: SPORT ON THE INFORMATION SUPERHIGHWAY
19 INTERNET COVERAGE OF UNIVERSITY SOFTBALL AND BASEBALL WEB SITES: THE INEQUITY CONTINUES

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