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传播学专业英语教程（第四版）

【作　者】：（美国）斯坦利·J·巴兰

【丛编项】：大学专业英语系列教材

【装帧项】：平装 16 / 418 pages

【出版项】：中国人民大学出版社 / 2008-2-1

【ISBN号】：9787300089089 / 7300089089

【原书定价】：￥48.00　有2家书店打折销售　

【主题词】：文化、教育与信息传播－信息与传播理论－传播理论

书籍介绍

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【图书简介】
　　《传播学专业英语教程》（第四版）是一本经典的传播学教材。该书介绍了大众传播学的基本概念及媒介产业的相关知识，系统地介绍了传统的图书、报刊、影视、广播以及新兴的互联网等信息传播媒介的起源、现状及未来趋势。本教材案例新颖、内容生动有趣、教学支持体系完善，经改编、注释后适合专业英语教学及双语教学的需要，尤其便于多媒体教学。-读书网|DuShu.com

【本书目录】
PART ONE LAYING THE GRoUNDWoRK
　1　Mass Communication，Culture，and Media Literacy Media Literacy
　　What Is Mass Communication?
　　　Communication Defined
　　　Mass Communication Defined
　　What Is Culture?
　　　Culture as Socially Constructed Shared Meaning
　　　Functions and Effects of Culture
　　Mass Communication and Culture
　　Mass Media as Cultural Storytellers
　　Mass Communication as Cultural Forum
　　Scope and Nature of Mass Media
　　　The Role of Technology
　　　The Role of Money
　　Cultural Forum: Audience as Consumer or Audience as Product?
　　Changes
　　　Concentration of Ownership and Conglomeration
　　　Globalization
　　　Audience Fragmentation
　　　Hypercommercialism
　　　Erosion of Distinctions among Media: Convergence
　　Mass Communication, Culture, and Media Literacy
　　　Oral Culture
　　　The Invention of Writing
　　　Literate Culture
　　　The Gutenberg Revolution
　　　The Industrial Revolution
　　Media Literacy
　　　Elements of Media Literacy
　　　Media Literacy Skills
　　Living Media Literacy: Living a Media Literate Life
　　　Resources for Review and Discussion
　　　Chapter Review
　　　Key Terms
　　　Questions for Review
　　　Questions for Critical Thinking and Discussion
PART TWO MEDIA，MEDIA INDUSTRIES,AND MEDIA AUDIENCES
　2　Books
　　Book Timeline
　A Short History of Books
　Books in Colonial North America
　　Books and Their Audiences
　　　The Cultural Value of the Book
　　Media Echoes: The Role of Books in Social Movements
　Using Media to Make a Difference: Our Bodies, Ourselves
　　Censorship
　　Scope and Structure of the Book Industry
　　　Categories of Books
　　From Idea to Publication
　　Trends and Convergence in Book Publishing
　　　Convergence
　　　Conglomeration
　　　Demand for Profits and Hypercommercialism
　　　Growth of Small Presses
　　　Restructuring of Book Retailing
　　Cultural Forum: Freedom to Read
　　Developing Media Literacy Skills: The Lessons of Harry Potter
　　Living Media Literacy: Start a Citywide Book Conversation
　　Resources for Review and Discussion
　　　Chapter Review
　　　Key Terms
　　　Questions for Review
　　　Questions for Critical Thinking and Discussion
3　Newspapers
4　Magazines
5　Film
6　Radio and Sound Recording
7　Television
8　The Internet and the World Wide Web：Changingthe Paradigm
PART THREE MASS-MEDlATED CULTURE IN THE INFORMATIoN AGE
9　TheorieS and Efiects of Mass Communication
1O　Media Freedom，Regulation，and Ethics
Glossary

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