【图书简介】 the sheer size of the Chinese market makes it an almost irresistible opportunity for growth. ：Industry Week， November 1， 2007 ... an excellent book ... should create a sense of urgency for company executives， supply chain managers， and anyone with operational responsibility for sourcing， manufacturing or distribution in China." ：Supply Chain Digest， January 8， 2008-读书网|DuShu.com
【本书目录】 Preface Acknowledgments Part One Good Enough Is No Longer Enough 1 Changing Rules for Business Success 2 Principles of World-Class Execution Part Two World-Class Execution 3 Learning to Win in China's Many Markets 4 Developing Competitive Products 5 The Next Advantage for Manufacturing 6 Getting More from Sourcing More in China 7 Distribution: Changing Times 8 Talent Holds the Key 9 Where to Start Part Three The Future of Business in China 10 The Looming Wave of Mergers and Acquisitions 11 Win in China--or Lose Everywhere Notes Index About the Authors
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