公司管理

第一章 IT业公司管理：信息化时代的脉动
　CASE 1：Doing well by being rather nice
　CASE 2：Yin and YangI
　CASE 3：Bold fusion
　CASE 4：Google’S guru of giving
　CASE 5：NOW services
　CASE 6：Take two
　CASE 7：The meaning of Bill Gates
第二章 娱乐业公司管理：梦幻般身心的狂野
　CASE 1：Smooth operator—A Hong Kong entrepreneur shows Disney how to run a　theme park
　CASE 2：The anti—mogul Jeff Bewkesthe next boss of Time Warner,is likely to break up the company
　CASE 3：That’S not allfolks—A fallen German media mogul wants to be a player　again
　CASE 4：Pointing to the exit。again——Sumner Redstone asserts himself、
　CASE 5：Roll uproll up—The theme-park industry is working hard to find new sources of growth
　CASE 6：Business television—A new business channel takes on General Electric’S
　CNBC
第三章 电子业公司管理：数字里演绎的神话
　CASE 1：Putting the i into HP
　CASE 2：Inside Intel
　CASE 3：Beyond blue
　CASE 4：The Samsung way
　CASE 5：Return to founder
　CASE 6：Good-bye Moto
第四章 汽车业公司管理：飞腾在速度的边缘
　CASE 1：Why Toyota is afraid of being number one
　CASE 2：A costly distraction
　CASE 3：The challengers
　CASE 4：Looking for a star turn
　CASE 5：Maximum Bob
第五章 零售业公司管理：歆享于时尚的前沿
　CASE 1：Crossroads
　CASE 2：Unshackling the chain stores
　CASE 3：Always low prices
第六章 消费业公司管理：潮流中探寻的奢华
　CASE 1：P＆G：new and improved
　CASE 2：Unilever and emerging markets
　CASE 3：Queen of Pop