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商务谈判理论与实训(第二版)

商务谈判理论与实训(第二版)

定 价:¥32.00

作 者: 朱江,蒋勇 主编
出版社: 首都经济贸易大学出版社
丛编项:
标 签: 金融与贸易

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ISBN: 9787563815265 出版时间: 2012-06-01 包装: 平装
开本: 16开 页数: 215 字数:  

内容简介

  《项目教学规划教材:商务谈判理论与实训(第2版)》将商务谈判理论、案例、实训项目综合成一体,在集中介绍理论的基础上,通过训练项目来强化理论,同时附以相关案例辅助理解,并对理论、训练和案例的比例作了较合理安排。全书共八章,内容依次为:商务谈判基础知识、商务谈判调研、商务谈判方案的撰写、商务谈判组织和准备、商务谈判过程、商务谈判的备忘录、合同及合同的履行、国际商务谈判,涉及商务谈判的所有内容。并在全书最后安排了若干综合案例,帮助读者更深入地了解商务谈判的实际过程和技能。

作者简介

暂缺《商务谈判理论与实训(第二版)》作者简介

图书目录

Unit One
Part One Text
Stephen Hawking
Part Two Fast Reading
Robert Owen
Part Three Supplementary Reading
Helen Keller
Unit Two
Part One Text
Bush Touts Free Society to:Chinese
Part Two Fast Reading
Intellectual Property Rights Protection
Part Three Supplementary Reading
China and the New Asian Century
Unit Three
Part One Text
The Contenders 2008:Hillary Clinton
Part Two Fast Reading
Legislator Who Endorsed Killing of Police Resigns under Fire
Part Three Supplementary Reading
Europe Anticipating American Election
Unit Four
Part One Text
Why Are You Laughing?
Part Two Fast Reading
Mental Health
Part Three Supplementary Reading
Examining the Limits of Life
Unit Five
Part One Text
Cultural Adjustment
Part Two Fast Reading
Cultural Conflict
Part Three Supplementary Reading
Communication across Culture
Unit Six
Part One Text
Key Technologies of the Lunar Orbiting Exploration Project
Part Two Fast Reading
Chinese Lunar Exploration Program
Part Three Supplementary Reading
Dark Energy in Space
Unit Seven
Part One Text
Cellphones-Growing Techs
Part Two Fast Reading
iPhone
Part Three Supplementary Reading
Applications of Nanotechnology
Unit Eight
Unit Nine
Unit Ten
Unit Eleven
Unit Twelve
Unit Thirteen
Unit Fourteen
Unit Fifteen
Key to Exercises

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