Unit 1 Introduction to Advertising
Unit 2 The Economic Effects of Advertising
Unit 3 Advertising Agency
Unit 4 Advertising Research
Unit 5 Advertising Strategy
Unit 6 Advertising Idea
Unit 7 Advertising Copywriting
Unit 8 Print Media
Unit 9 Electronic Media
Unit 10 Advertising Media Strategy
Unit 11 Integrated Marketing Communications
Unit 12 Advertising Ethics and Laws
Unit 13 Intemational Advertising
Answers to Exercises
Reference
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