Part One International Marketing(外贸营销篇)
Project 1 Establishing Trade Relation(建立业务联系)
Task 1 Introducing Company and Business Scope(介绍公司的运作情况和经营范围)
Task 2 Phoning and Making Appointments(拨打电话及预约客户)
Task 3 Calling on a Customer(拜访客户)
Project 2 Attending Trade Fair(参加展销会)
Task 1 Preparing an Exhibition(展会准备)
Task 2 Drawing Customers at the Fair(招呼客户)
Task 3 Introducing Samples(参观样品)
Project 3 Visiting Factories(参观工厂)
Task 1 Meeting and Receiving Foreign Guests(接待工厂访客)
Task 2 Visiting the Assembly Line(生产线参观)
Task 3 Talking about Developing New Products(谈论新产品开发)
Part Two Business Negotiation(贸易磋商篇)
Project 4 Inquiries and Offers(询盘和发盘)
Task 1 Inquiring about Products(订购咨询)
Task 2 Offer and Counteroffers(询价与报价)
Task 3 Talking about Discounts and Preferences(谈及价格折扣及优惠条件)
Project 5 Negotiating Foreign Trade(外贸谈判)
Task 1 Organizing the Negotiations(安排谈判)
Task 2 Negotiating Business Terms(商谈业务条款,含支付方式)
Task 3 Concluding Negotiations(商议价格)
Project 6 Placing and Accepting an Order(订货)
Task 1 Placing a Trial Order(试订购)
Task 2 Changing Orders(改变订单内容)
Task 3 Executing Orders(执行订单)
Part Three Contract Execution(合同执行篇)
Project 7 Packing and Shipping(包装和装运)
Task 1 Discussing Packing Requirements(讨论包装要求)
Task 2 Discussing Shipping Marks(讨论外包装标记)
Task 3 Talking about the Delivery Date(讨论发货日期)
Task 4 Discussing Modes of Transport(运输方式)
Project 8 Buying Insurance(保险)
Task 1 Asking Information about Insurance(保险咨询)
Task 2 Arranging Insurance(选择保险)
Project 9 Contracts(签约)
Task 1 Discussing the Contract Terms(检查合同)
Task 2 Holding the Contract Signing(签订合同)
Task 3 Hoping to Sign a Sole Agency Agreement(希望签订独家代理合同)
Project 10 Solving Disputes(索赔)
Task 1 Lodging a Claim(提出索赔)
Task 2 Refusing to Compensate(拒绝索赔)
Task 3 Accepting a Claim(接受索赔)
参考文献