Part I Planning Conferences and Events
Unit 1 A Brief Introduction to the MICE Industry
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Communicative Skills
Unit 2 Careers in the MICE Industry
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Communicative Skills
Unit 3 Meeting Planning
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Communicative Skills
Unit 4 Choose a Venue
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Communicative Skills
Unit 5 Contracts in the MICE Industry
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Communicative Skills
Unit 6 Conference and Event Marketing
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Communicative Skills
Unit 7 Registration
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Communicative Skills
Unit 8 Room Block Management
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Communicative Skills
Unit 9 Risk Management
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Communicative Skills
Part II Exhibiting at a Trade Show
Unit 10 Background of Trade Shows
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Communicative Skills
Unit 11 Choose a Trade Show
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Communicative Skills
Unit 12 Pre-show Marketing
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Communicative Skills
Unit 13 Move to the Exhibition
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Communicative Skills
Unit 14 Post-show Activities
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Communicative Skills
Unit 15 Cultural Aspects in Business Communication
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Communicative Skills
Keys to Exercises
参考译文
附录一 课后生词表
附录二 会展行业常用术语资源
附录三 会议产业理事会提供的专业词汇表（示例）
附录四 主要会展行业组织网站
参考文献
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