旅游消费者行为

第一章旅游消费者行为学的基本问题 Chapter 1The Basic Problems of Tourism Consumer Behavior第一节旅游消费者行为学的研究对象与内容/2 The Research Object and Content of Tourism Consumer Behavior第二节旅游消费者行为学的理论来源与研究方法/7 The Theoretical Sources and Research Methods of Tourism Consumer Behavior第三节旅游消费者行为学的发展历史/12 The History of Tourism Consumer Behavior 19 第二章旅游消费者行为学的基本理论 Chapter 2The Basic Theory of Tourism Consumer Behavior第一节旅游购买行为理论/20 The theory of Travel Buying Behavior第二节旅游消费者行为模式/25 Tourism Consumer Behavior Model第三节有限理性理论/28 The theory of Bounded Rationality第四节旅游者二元行为理论/31 The theory of Tourist Dualistic Behavior第五节环城游憩行为理论/38 The theoryof Recreational Behavior around the City 44 第三章动机与旅游消费者行为 Chapter 3Motivation and Tourism Consumer Behavior第一节需要与动机/45 Need and Motivation第二节旅游需要与旅游动机/48 Tourism Need and Tourism Motivation第三节旅游消费者动机的经典理论/55 The Classical Theory of Tourism Consumer Motivation 63 第四章感知与旅游消费者行为 Chapter 4Perceptionand Tourism Consumer Behavior第一节感知过程/64 Perception Process第二节旅游感知的影响因素/68 Influencing Factors of Tourism Perception第三节旅游者对旅游条件的感知/72 Tourists' Perceptions of Tourism Conditions目录   81 第五章学习与旅游消费者行为 Chapter 5Learning andTourism Consumer Behavior第一节学习的概述/82 An Overview of learning第二节旅游消费者学习的内容与途径/87 Contents and Approaches of Tourism Consumers' Learning 92 第六章态度与旅游消费者行为 Chapter 6Attitudeand Tourism Consumer Behavior第一节旅游消费者态度的概述/93 A Overviewof Tourism Consumers' Attitudes第二节旅游消费者态度与旅游行为/98 Tourism Consumer Attitude and Tourism Behavior第三节旅游消费者态度的形成与改变/102 The Formation and Change of Tourist Consumers' Attitude 110 第七章个性与旅游消费者行为 Chapter 7Personality and Tourism Consumer Behavior第一节个性的形成/111 The Formation of Personality第二节个性特征与旅游消费者行为/115 Personality Characteristics and Tourism Consumer Behavior第三节个性结构与旅游消费者行为/121 Personality Structure and Tourism Consumer Behavior第四节旅游消费者个性测量和实践运用/123
130 第八章社会群体与旅游消费者行为 Chapter 8Social Groupand Tourism Consumer Behavior第一节社会群体概述/131 A Overviewof Social Group第二节参照群体与旅游消费者行为/133 Reference Group and Tourism Consumer Behavior第三节家庭与旅游消费者行为/137 Family and Tourism Consumer Behavior第四节社会阶层与旅游消费者行为/143 Social Stratum and Tourism Consumer Behavior 153 第九章文化因素与旅游消费者行为 Chapter 9Culture andTourism Consumer Behavior第一节文化概述/154 A Overviewof Culture第二节文化差异与价值观/157 Cultural Differences and CulturalValues第三节中国传统文化与旅游消费者行为/162 Chinese Traditional Culture and Tourism Consumer Behavior 173 第十章营销组合与旅游消费者行为 Chapter 10Marketing Mix andTourism Consumer Behavior第一节产品与旅游消费者行为/174 Product and Tourism Consumer Behavior第二节价格与旅游消费者行为/180 Price and Tourism Consumer Behavior第三节渠道与旅游消费者行为/184 Channel and Tourism Consumer Behavior第四节促销与旅游消费者行为/189 Promotion and Tourism Consumer Behavior 206 第十一章旅游决策 Chapter 11Travel Decisionmaking第一节旅游决策概述/207 A Overviewof Travel Decisionmaking第二节旅游消费者对目的地的选择/211 Tourism consumers' choice of destinations 221 第十二章旅游体验 Chapter 12Travel Experience第一节旅游体验概述/222 A Overviewof Travel Experience第二节旅游体验的质量与真实性/227 The Quality and Authenticity of Travel Experience第三节旅游体验营销/233 Travel Experience Marketing 244 第十三章旅游消费者的购后行为 Chapter 13PostpurchaseBehavior of TourismConsumer第一节旅游消费者满意度/245 Tourism Consumer Satisfaction第二节旅游消费者忠诚度/252 Tourism ConsumerLoyalty第三节旅游消费者的抱怨/257 Tourism Consumer Complaints 264 第十四章旅游消费者行为比较 Chapter 14The Comparison of TourismConsumer Behavior第一节旅游消费者行为跨年龄比较/265 A CrossAge Comparison of Tourism Consumer Behavior第二节旅游消费者行为跨性别比较/268 A CrossGender Comparison of Tourism Consumer Behavior第三节旅游消费者行为跨文化比较/270 A CrossCultural Comparison of Tourism Consumer Behavior 278 参考文献 References