Introduction
Chapter One Consumer Society in History
1． The Birth of Consumer Society and American Story
2． From Asceticism to Consumerism
3． Critiques of Some Popular Perceptions of Consumer Society
Chapter Two Consumption， Identity， Postmodernity
1． Veblen： Conspicuous Consumption
2． Bourdieu： Consumption as an Act of Deciphering and Decoding
3． Baudrillard： From Materiality to Non-Materiality
4． Jameson： Disintegration of the Individual Subject
Chapter Three Rabbit Is Rich： There Must Be a Good Way to Live
Chapter Four White Noise： American Magic and Dread
Chapter Five American Psycho： This Is Not an Exit
Conclusion
Works Cited
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