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新编外贸英语函电

新编外贸英语函电

定 价:¥49.80

作 者: 伊辉春 著
出版社: 电子工业出版社
丛编项:
标 签: 暂缺

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ISBN: 9787121394935 出版时间: 2020-09-01 包装: 平装
开本: 16开 页数: 232 字数:  

内容简介

  本书依据外贸企业的真实案例,按照工作手册式教材的编写要求设计教学内容和形式:从内容上讲,不仅设计了10 种常见的外贸英语电子邮件生成器(Part A,写信人只要按照自己的需求进行选择,即可生成所需要的外贸英语电子邮件),而且按照国际贸易业务活动流程设计了11 个教学单元(Part B,包括简介、建立外贸关系、询价与报价、报盘与还盘、订单、信用证、支付、包装、装运、保险、投诉与索赔);从形式上讲,以“案例”为中心,循序渐进地安排了“学习目标”“专用语句”“写作指导”“术语与句型”“模拟套写”“实训写作”模块,同时以二维码的形式提供实用的“参考语句”和“知识链接”。

作者简介

  伊辉春,副教授,英语专业,毕业于北京外国语大学。长期从事英语教学,其间在国外从事过国际贸易。近二十年来一直担任高职外贸英语课程教学,先后参与或主编教材7本。

图书目录

Part A  Business E-mail Generator
I.Making An Enquiry(询价) 2
II.Making An Offer(报盘) 6
III.Declining to Make an Offer(谢绝报盘) 12
IV.Making a Counter-Offer(还盘) 15
V.Placing an Order(下订单) 19
VI.Confirming An Order(确认订单) 23
VII.Sending a Dispatch Note(发货通知) 29
VIII.Acknowledging Receipt(进口商确认收货) 31
IX.Sending Invoice(发送发票) 33
X.Requesting Overdue Payment(催款) 36
Part B  International Business E-mail Communication
Unit 1  Introduction(简介) 40
Section I.  Learning Objectives(学习目标) 40
Section II.  International Business Correspondence(外贸书面通信方式) 40
Section III.  Business Correspondence Writing(信函的撰写) 45
Section IV.  Practice Writing(实训写作) 46
Unit 2  Establishing Business Relations(建立外贸关系) 48
Section I.  Learning Objectives(学习目标) 48
Section II.  Sentences for Special Purposes(专用语句) 48
Section III.  Case Study(案例) 49
Section IV.  Writing Directions(写作指导) 58
Section V.  Terms and Sentence Frames(术语与句型) 60
Section VI.  Follow and Complete(模拟套写) 65
Section VII.  Practice Writing(实训写作) 66
Section VIII.  Linkage(知识链接) 68
Unit 3  Inquiry and Reply(询价与报价) 69
Section I.  Learning Objectives(学习目标) 69
Section II.  Sentences for Special Purposes(专用语句) 69
Section III.  Case Study(案例) 70
Section IV.  Writing Directions(写作指导) 75
Section V.  Terms and Sentence Frames(术语与句型) 76
Section VI.  Follow and Complete(模拟套写) 79
Section VII.  Practice Writing(实训写作) 80
Section VIII.  Linkage(知识链接) 83
Unit 4  Offer and Counteroffer(报盘与还盘) 84
Section I.  Learning Objectives(学习目标) 84
Section II.  Sentences for Special Purposes(专用语句) 84
Section III.  Case Study(案例) 85
Section IV.  Writing Directions(写作指导) 92
Section V.  Terms and Sentence Frames(术语与句型) 93
Section VI.  Follow and Complete(模拟套写) 97
Section VII.  Practice Writing(实训写作) 100
Section VIII.  Linkage(知识链接) 102
Unit 5  Order(订单) 103
Section I.  Learning Objectives(学习目标) 103
Section II.  Sentences for Special Purposes(专用语句) 103
Section III.  Case Study(案例) 104
Section IV.  Writing Directions(写作指导) 112
Section V.  Terms and Sentence Frames(术语与句型) 113
Section VI.  Follow and Complete(模拟套写) 115
Section VII.  Practice Writing(实训写作) 118
Section VIII.  Linkage(知识链接) 120
Unit 6  Letter of Credit(信用证) 121
Section I.  Learning Objectives(学习目标) 121
Section II.  Sentences for Special Purposes(专用语句) 121
Section III.  Case Study(案例) 123
Section IV.  Writing Directions(写作指导) 131
Section V.  Terms and Sentence Frames(术语与句型) 132
Section VI.  Follow and Complete(模拟套写) 134
Section VII.  Practice Writing(实训写作) 137
Section VIII.  Linkage(知识链接) 139
Unit 7  Payment(支付) 140
Section I.  Learning Objectives(学习目标) 140
Section II.  Sentences for Special Purposes(专用语句) 140
Section III.  Case Study(案例) 141
Section IV.  Writing Directions(写作指导) 149
Section V.  Terms and Sentence Frames(术语与句型) 150
Section VI.  Follow and Complete(模拟套写) 152
Section VII.  Practice Writing(实训写作) 154
Section VIII.  Linkage(知识链接) 156
Unit 8  Packing(包装) 157
Section I.  Learning Objectives(学习目标) 157
Section II.  Sentences for Special Purposes(专用语句) 157
Section III.  Case Study(案例) 158
Section IV.  Writing Directions(写作指导) 165
Section V.  Terms and Sentence Frames(术语与句型) 166
Section VI.  Follow and Complete(模拟套写) 169
Section VII.  Practice Writing(实训写作) 170
Section VIII.  Linkage(知识链接) 172
Unit 9  Shipment(装运) 173
Section I.  Learning Objectives(学习目标) 173
Section II.  Sentences for Special Purposes(专用语句) 173
Section III.  Case Study(案例) 175
Section IV.  Writing Directions(写作指导) 182
Section V.  Terms and Sentence Frames(术语与句型) 183
Section VI.  Follow and Complete(模拟套写) 186
Section VII.  Practice Writing(实训写作) 189
Section VIII.  Linkage(知识链接) 191
Unit 10  Insurance(保险) 192
Section I.  Learning Objectives(学习目标) 192
Section II.  Sentences for Special Purposes(专用语句) 192
Section III.  Case Study(案例) 193
Section IV.  Writing Directions(写作指导) 200
Section V.  Terms and Sentence Frames(术语与句型) 200
Section VI.  Follow and Complete(模拟套写) 203
Section VII.  Practice Writing(实训写作) 205
Section VIII.  Linkage(知识链接) 208
Unit 11  Complaints and Claims(投诉与索赔) 209
Section I.  Learning Objectives(学习目标) 209
Section II.  Sentences for Special Purposes(专用语句) 209
Section III.  Case Study(案例) 211
Section IV.  Writing Directions(写作指导) 216
Section V.  Terms and Sentence Frames(术语与句型) 218
Section VI.  Follow and Complete(模拟套写) 220
Section VII.  Practice Writing(实训写作) 221
Section VIII.  Linkage(知识链接) 224
参考文献 225

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