UNIT 1 Promoting Activities
Section Ⅰ Talking Face to Face
Section Ⅱ Being All Ears
Section Ⅲ Trying Your Hand
Section Ⅳ Maintaining a Sharp Eye
Passage 1 Marketing: Key to Producing Bestsellers
Passage 2 Business Is Business Around the World, or Is It?
Section Ⅴ Having Some Fun
UNIT 2 Company Profiles
Section Ⅰ Talking Face to Face
Section Ⅱ Being All Ears
Section Ⅲ Trying Your Hand
Section Ⅳ Maintaining a Sharp Eye
Passage 1 A Perfectly Fair Business Deal
Passage 2 A Perfectly Fair Business Deal (Continued)
Section Ⅴ Having Some Fun
UNIT 3 Purchase and Payment
Section Ⅰ Talking Face to Face
Section Ⅱ Being All Ears
Section Ⅲ Trying Your Hand
Section Ⅳ Maintaining a Sharp Eye
Passage 1 My Shopping Experiences
Passage 2 Convenience Is Most Important
Section Ⅴ Having Some Fun
UNIT 4 Training Across Cultures
Section Ⅰ Talking Face to Face
Section Ⅱ Being All Ears
Section Ⅲ Trying Your Hand
Section Ⅳ Maintaining a Sharp Eye
Passage 1 My Study-Abroad Experience at Lancaster University
Passage 2 Continuous Learning
Section Ⅴ Having Some Fun
UNIT 5 Brands and Advertisements
Section Ⅰ Talking Face to Face
Section Ⅱ Being All Ears
Section Ⅲ Trying Your Hand
Section Ⅳ Maintaining a Sharp Eye
Passage 1 Brand Name
Passage 2 Brand China
Section Ⅴ Having Some Fun
UNIT 6 Sharing the Loss
Section Ⅰ Talking Face to Face
Section Ⅱ Being All Ears
Section Ⅲ Trying Your Hand
Section Ⅳ Maintaining a Sharp Eye
Passage 1 Insurance
Passage 2 Don't Slip Up on Your Cover
Section Ⅴ Having Some Fun
UNIT 7 Busy Agenda and Schedule
Section Ⅰ Talking Face to Face
Section Ⅱ Being All Ears
Section Ⅲ Trying Your Hand
Section Ⅳ Maintaining a Sharp Eye
Passage 1 Interview: Michelle Nguyen, President of LCD Designs Inc.
Passage 2 Michael Dell and His Business
Section Ⅴ Having Some Fun
UNIT 8 Thinking Global, Acting Lpcal
Section Ⅰ Talking Face to Face
Section Ⅱ Being All Ears
Section Ⅲ Trying Your Hand
Section Ⅳ Maintaining a Sharp Eye
Passage 1 WTO Membership: A Win-Win Situation
Passage 2 Love Nature and Create a Green Culture
Section Ⅴ Having Some Fun
Self-Assessment
鄂公网安备 42010302001612号 