2021全国民宿产业发展研究报告

第一篇　全国民宿行业发展研究
第一章　云掌柜2020 民宿年度数据报告 ··············································· 3
一、2020 年全国民宿行业经营概况 ··············································· 5
二、2020 年TOP10 热门城市民宿经营报告 ····································18
第二篇　民宿专题研究
第二章　我国民宿政策结构及政策工具比较研究 ··································71
一、引言················································································73
二、文献回顾··········································································74
三、资料来源与分析框架 ··························································78
四、民宿政策结构及政策工具对比分析 ········································80
五、结论················································································90
第三章　 国内民宿管理政策比较研究——北京、广东和浙江三省市比较 ····97
一、引言················································································99
二、三省市已发布的民宿管理相关政策文本收集归类及编码 ··········· 100
三、政策背景及总体状况对比 ·················································· 101
四、民宿政策内容比较 ····························································111
五、结论及建议····································································· 122
六、总结·············································································· 124
第四章　全国民宿研究知识图谱分析 ··············································· 127
一、引言·············································································· 129
二、数据来源及研究方法 ························································ 129
三、民宿研究可视化分析 ························································ 130
四、民宿研究的展望 ······························································ 138
五、结论·············································································· 139
第五章　全国民宿图书出版现状研究 ··············································· 141
一、国内民宿图书出版现状及特征 ············································ 143
二、国内民宿图书出版趋势 ····················································· 154
第六章　从民宿企业发展窥探国内民宿行业的趋势 ····························· 155
一、OTA 类民宿企业代表：携程 ··············································· 157
二、垂直类民宿企业代表：木鸟 ··············································· 157
三、品牌民宿企业：大乐之野 ·················································· 158
四、PMS 企业：订单来了 ························································ 159
五、CRM 企业：如程 ····························································· 159
六、民宿托管加盟企业：悠家民宿 ············································ 160
七、民宿行业趋势预判 ··························································· 161
八、结语·············································································· 162
第七章　全国心理学主题民宿发展研究 ············································ 165
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