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成功销售生涯

成功销售生涯

定 价:¥65.00

作 者: Azar. Brian 著
出版社: 上海蓝泉外文图书有限公司
丛编项:
标 签: 暂缺

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ISBN: 9780814408254 出版时间: 2004-12-01 包装: 平装
开本: 页数: 字数:  

内容简介

  Becoming truly successful in sales involves a journey. Along the way, sales professionals must confront challenges involving attitudes, perceptions, and mental barriers as they learn how to work with clients and manage their own careers. Your Successful Sales Career is a one-of-a-kind manual for rookies and seasoned sales pros alike. This powerful career-enhancer offers exercises, scenarios, and techniques that will help salespeople rise to the top of their profession. Readers will learn: * 25 strategies for sales success * Why it's important to concentrate more on "why people buy," than "how to sell" * How to take the pressure off during a sales call, and why you should never begin a sales call with a presentation * And how to use the author's foolproof method for establishing trust and communicating with prospects Along the way, readers will uncover information about themselves that will help them fine-tune the techniques and incorporate them into their current sales practices. In the end, the reader will have everything necessary to become a master of the art of salesmanship.

作者简介

暂缺《成功销售生涯》作者简介

图书目录

Foreword
Preface: Warning
Acknowledgments
Introduction
PART ONE: GETTING STARTED
 1 Discovering the Salesperson Within
 2 Creating a "Go" Plan of Action
 3 Finding the Right Job
 4 Getting Started on the Job
 5 Say Goodbye to the Old Game of Sales
PART TWO: GETTING THERE-THE ao-STEP INTERVIEW FOR SALES SUCCESS
 6 Step 1-Pre-Call Planning
 7 Step 2-Establishing Rapport
 8 Step 3-Finding the Pain
 9 Step 4-Budget, Terms, and Conditions
 10 Step 5-Finding the Decision Maker
 11 Step 6-The Review
 12 Step 7-The Presentation
 13 Step 8-The Reinforcement
 14 Step 9-The Close
 15 Step 10-After the Sale
PART THREE: STAYING ON TOP
 16 Why Sales Careers Plateau
 17 Optimize Your Time with Client Categories
 18 Marketing Strategies for Selling Professionals
Recommended Resources
Index

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