Unit 1 An Introduction to Cross-border E-commerce
Overview
Learning Objectives
Let's Warm Up
Let's Watch and Say
Let's Read
Let's Practice
Let's Share
Exercises
Self-assessment Checklist
Unit 2 PESTLE Analysis of Cross-border E-commerce
Overview
Learning Objectives
Let's Warm Up
Let's Watch and Say
Let's Read
Let's Practice
Let's Share
Exercises
Self-assessment Checklist
Unit 3 Account Setting
Overview
Learning Objectives
Let's Warm Up
Let's Watch and Say
Let's Read
Let's Practice
Let's Share
Exercises
Self-assessment Checklist
Unit 4 Product Listing
Overview
Learning Objectives
Let's Warm Up
Let's Watch and Say
Let's Read
Let's Practice
Let's Share
Exercises
Self-assessment Checklist
Unit 5 SEO
Overview
Learning Objectives
Let's Warm Up
Let's Watch and Say
Let's Read
Let's Practice
Let's Share
Exercises
Self-assessment Checklist
Unit 6 Product Marketing
Overview
Learning Objectives
Let's Warm Up
Let's Watch and Say
Let's Read
Let's Practice
Let's Share
Exercises
Self-assessment Checklist
Unit 7 Price Negotiation
Overview
Learning Objectives
Let's Warm Up
Let's Watch and Say
Let's Read
Let's Practice
Let's Share
Exercises
Self-assessment Checklist
Unit 8 Payment
Overview
Learning Objectives
Let's Warm Up
Let's Watch and Say
Let's Read
Let's Practice
Let's Share
Exercises
Self-assessment Checklist
Unit 9 Product Packaging
Overview
Learning Objectives
Let's Warm Up
Let's Watch and Say
Let's Read
Let's Practice
Let's Share
Exercises
Self-assessment Checklist
Unit 10 Shipment and Delivery
Overview
Learning Objectives
Let's Warm Up
Let's Watch and Say
Let's Read
Let's Practice
Let's Share
Exercises
Self-assessment Checklist
Unit 11 Feedback
Overview
Learning Objectives
Let's Warm Up
Let's Watch and Say
Let's Read
Let's Practice
Let's Share
Exercises
Self-assessment Checklist
Unit 12 Returns, Refunds and Exchanges
Overview
Learning Objectives
Let's Warm Up
Let's Watch and Say
Let's Read
Let's Practice
Let's Share
Exercises
Self-assessment Checklist
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