商务英语阅读

chapter one economics
introduction
lesson one the concept of economics
lesson two microeconomics and macroeconomics
lesson three the income-expenditure model
lesson four how a market solves the three economic problems
lesson five the governor of the market
chapter two international trade
introduction
lesson one reasons for international trade
lesson two benefits from international trade
lesson three trade-related theory
lesson four problems in international trade
lesson five forms of international trade
chapter three marketing and advertising
introduction
lesson one definition of marketing
lesson two advertising
lesson three marketing mix
lesson four objectives and tasks of advertising
chapter four management
introduction
lesson one management functions
lesson two the art ef management -- the eight rules of management
lesson three the effective management techniques
lesson four how to be a successful manager
lesson five a successful law firm -- jiangsu sundy
chapter five field of accounting
introduction
lesson one introduction about accounting
lesson two financial statements
lesson three the other fields of accounting
chapter six international finance
introduction
lesson one the international monetary fund
lesson two tools of monetary policy
lesson three foreign exchange
chapter seven shipping and transportation
introduction
lesson one the importance of transportation
lesson two modes of transport
lesson three container transport
lesson four bill of lading
chapter eight business contract
introduction
lesson one what is a contract
lesson two obligations of the seller
lesson three main terms of business contracts
lesson four contract management
lesson five contract law
chapter nine business law
introduction
lesson one legal environment of business
lesson two sales law
lesson three consumer law
chapter ten intellectual property
introduction
lesson one patent
lesson two trademark
lesson three copyright and related rights ~
lesson four the significance of patent system
chapter eleven joint venture & international investment
introduction
lesson one the theory of international investment
lesson two foreign direct investment
lesson three the benefits of foreign direct investment to host countries ~
lesson four joint venture
lesson five multinational corporation
chapter twelve business negotiation and communication
introduction
lesson one nothing new about negotiation and communication
lesson two five-stage approach negotiation
lesson three the process of negotiation
lesson four how to make negotiation and communication effective
lesson five business etiquette in japan
chapter thirteen international competition
introduction
lesson one monopolies, oligopolies and perfect competition
lesson two creating a balanced competitive strategy
lesson three eu duties will not help its shoe industry
lesson four chains that bind
references