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商务英语阅读

商务英语阅读

定 价:¥26.00

作 者: 张真 等主编
出版社: 武汉理工大学出版社
丛编项:
标 签: 商务英语

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ISBN: 9787562930990 出版时间: 2010-09-01 包装: 平装
开本: 16开 页数: 243 字数:  

内容简介

  《商务英语阅读》分为四大部分,每部分包括三个单元。第一部分为文秘实务,在诠释秘书多重角色的同时,较为详细地描述了文秘的具体工作,如会议的策划和组织、人际沟通等。第二部分为国际贸易,介绍了国际贸易的基本概念、贸易术语以及国际贸易的支付方式。第三部分为市场营销,阐述了营销的概念、营销组合、营销策略和营销计划。第四部分为管理,其内容涉及管理者的职能、人力资源管理和生产质量管理等主题。《商务英语阅读》可作为高等院校经贸类专业、商务英语专业师生的教材,也可以作为其他有志于从事国际商务的各行人士的参考读本。

作者简介

暂缺《商务英语阅读》作者简介

图书目录

Part ⅠSecretarial Practice
 Unit One At the Office
  Section A Text Understanding
  Section B Speed Reading
  Section C Case Study
  Section D Supplementary Reading
 Unit Two At a Meeting
  Section A Text Understanding
  Section B Speed Reading
  Section C Case Study.
  Section D Supplementary Reading
 Unit Three Between Us
  Section A Text Understanding
  Section B Speed Reading
  Section C Case Study
  Section D Supplementary Reading
Part ⅡInternational Trade
 Unit Four International Trade Foundations
  Section A Text Understanding
  Section B Speed Reading
  Section C Case Study
  Section D Supplementary Reading
 Unit Five Export / Import Transaction
  Section A Text Understanding
  Section B Speed Reading
  Section C Case Study
  Section D Supplementary Reading
 Unit Six International Payment
  Section A Text Understanding
  Section B Speed Reading
  Section C Case Study
  Section D Supplementary Reading
Part Ⅲ Marketing
 Unit Seven What Is All about Marketing?
  Section A Text Understanding
  Section B Speed Reading
  Section C Case Study
  Section D Supplementary Reading
 Unit Eight Developing Marketing Mixes
  Section A Text Understanding
  Section B Speed Reading
  Section C Case Study
  Section D Supplementary Reading
 Unit Nine Marketing Strategy and Plan
  Section A Text Understanding
  Section B Speed Reading
  Section C Case Study
  Section D Supplementary Reading
Part Ⅳ Management
 Unit Ten Introduction to Management
  Section A Text Understanding
  Section B Speed Reading
  Section C Case Study
  Section D Supplementary Reading
 Unit Eleven Human Resource Management
  Section A Text Understanding
  Section B Speed Reading
  Section C Case Study
  Section D Supplementary Reading
 Unit Twelve Production and Quality Management
  Section A Text Understanding
  Section B Speed Reading
  Section C Case Study
  Section D Supplementary Reading
参考文献

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