注释

［1］根据JD Power协会于2002年10月关于Autoshoppercom的研究（JD Power，West Lake Village，CA），有64%的购车者认为互联网可以为其购车决策提供帮助；根据市场研究公司——Jupiter Research的报道，有77%的购车者认为互联网可以为其购车决策提供帮助；而Cospirit Research公司则发现有83%的英国购车者认为互联网可以为其购车决策提供帮助。

［2］JD Power，“2002 New AutoshopperCom Study”（JD Power，West Lake Village，CA），October 2002

［3］Morton，Fiona S,Florian Zettelmeyer,and Jorge Silva Risso,“Internet Car Retailing”The Journal of Industrial Economics,December 2001:50119

［4］Yesawich Partners,“Consumer Travel Plans Include Visit to Net,”May 6,2004

［5］Sileo，Lorraine and Joshua Friedman“PhoCus Wrights Online Travel Overview:Market Size and Forecasts 20022005,”February 2003

［6］“Four Nation Survey Shows Widespread but Different Levels of Internet Use for Health Purposes”Health Care News,v2, No11(May,2002)Harris Interactive,2002

［7］“Cybercitzen Health—The Integration of Information Technology and Consumer Healthcare”Manhattan Research,2002

［8］Intelliseek,December 2003,“distrust”means“distrust completely”and“distrust somewhat”

［9］Neff,Jack“Spam Research Reveals Disgust with Popup Ads”Advertising Age,vol74,issue 44,August 2003

［10］“American Business Faces a Crisis of Trust”Trust,February 2002

［11］Voice of People Survey,“Trust in Global Companies,”World Economic Forum，31 March 2004

［12］Craig Wood,“Crisis of Confidence:Rebuilding the Bonds of Trust”(Chicago,IL,Yankelovich,2003),p8

［13］Neff,Jack“Spam Research Reveals Disgust with Popup Ads” Advertising Age,vol74,issue 44,August 2003

［14］Blackshaw,Petel“Pull the Plug on Popup?”Advertising Age，vol74,issue 44,November 2003

［15］Media Dynamics,IncTV Dimensions 2003p74

［16］Tandemar Corporation,“Quality of TV Viewing Experience”(Tandemar Corporation,Canada)2000

［17］Smith,JWalker,Ann Clurman,and Craig Wood,Coming to Concurrence(Racom Communication,Evanston,IL,2005),p125

［18］Jupiter Research,“Marketing and Branding Forecast:Online Advertising and Email Marketing Through 2007,”Marketing and Branding,v2(Jupiter Research,New York,NY)2002

［19］John Freeland,The Ultimate CRM Handbook (McGraw Hill,New York,2003)p3

［20］Maney,Kevin“The economy according to eBay”USATodaycom,https://wwwusatodaycom/money/industries/retail/20031229ebaycover_xhtm,December 2003

［21］Resnick,Paul,Richard Zeckhauser,John Swanson,and Kate Lockwood,“The Value of Reputation on eBay:A Controlled Experiment”Working Paper RWP03007(John F Kennedy School of Government),July 6,2002

［22］Mainelli,Tom“eBay Identity Theft Hits Close to Home”Quote from Kevin Pursglove,eBay spokesman,CNNcom,https://wwwcnncom/2002/TECH/internet/02/18/ebayidentitytheftidg,February，2002

［23］Wingfield,Nick and Karen Lundegaard“Clicking the Tires:Ebay Is Emberging As Unlikely Giant in UsedCar Sales”Wall Street Journal,Feb7,2003,pA1

［24］例如，Tracey,Michael and Fred WiersemaThe Discipline of Market Leaders(Perseus Publishing,New York,1995);Day,GeorgeMarket Driven Strategy (Free Press,New York,1999);Slywotzky,Adrian and Richard WiseHow to Grow When Markets Dont (Warner Books,New York,2003);and Peppers,Don,et alOne to One Field Book(Doubleday,New York,1999)。

［25］例如，Freeland,JohnThe Ultimate CRM Handbook (McGraw Hill,2003)。

［26］有关预言的一些例子，请参见:Bakos,Yannis,“Reducing Buyer Search Costs:Implications for Electronic Marketplaces,”Management Science,December,1997,Brynjolfsson,Erik and Michael Smith,“Frictionless Commerce? A Comparison of Internet and Conventional Retailers,”Management Science,April,2000,and Wind,Yoram,et alConvergence Marketing (Prentice Hall,Upper Saddle River,NJ,2002)。