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第二章 互联网造就强势顾客(6)

顾客利益代言:告别拉关系、打广告的高成本营销 作者:(美)格伦·厄本


[6]Jupiter Research,“Internet Travel”June 2003

[7]2004 TNS Plog American Traveler Survey

[8]2004 TNS Plog American Traveler Survey

[9]Automotive News,May 24,2004,p25

[10]参考JD Power and Associates,November 8,2004。

[11]JDPower,“2002 New AutoshopperCom Study”(JD Power,West Lake Village,CA),October 2002

[12]由于数据获取方法存在着差异,所以就表2—4中由JD Power 所调研的数据而言,2000年和2001年的数据与2004年的数据不具有可比性。

[13]Maney,Kevin“The economy according to eBay,”USATodaycom,https://wwwusatodaycom/money/industries/retail/20031229ebaycover_xhtm December 2003

[14]“Four Nation Survey Shows Widespread but Different Levels of Internet Use for Health Purposes”Health Care News,v2,No11 (May 2002)Harris Interactive,2002

[15]“Four Nation Survey Shows Widespread but Different Levels of Internet Use for Health Purposes”Health Care News,v2,No11 (May 2002)Harris Interactive,2002

[16]“Four Nation Survey Shows Widespread but Different Levels of Internet Use for Health Purposes”Health Care News,v2,No11 (May 2002)Harris Interactive,2002

[17]Manhattan Research,Cybercitizen Health,vol 2,2002

[18]这是在美国食品药品管理局(FDA)对250位普通的实践人员和250位专家所进行的一项研究中得出的结论(Ad Age,January 20,2003,p6)。


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