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第四章 强势顾客无处不在(9)

顾客利益代言:告别拉关系、打广告的高成本营销 作者:(美)格伦·厄本


[2]“Yahoo adds Video,Voice to Online Dating Service”12 January 2003,https://wwwsiliconvalleycom/mld/siliconvalley/4933379 htm

[3]Iankelevich,David“Online Travel Market in Latin America Getting Ready for Takeoff” eMarketer, March 2001

[4]BoothHarris,“Trust the Emotional Glue Behind Customer Loyalty”Trust Monitor(M Booth and Associates,New York,NY)2001

[5]2002 Cone Corporate Citizenship at wwwconeinccom

[6]USCensus Bureau,“Manufacturers Utilization of Plant Capacity:19972001”(USDepartment of Commerce,Washington DC),October 2002,wwwcensusgov/prod/2000pubs

[7]Neff,Jack“Spam Research Reveals Disgust with Popup Ads”Advertising Agevol74,issue 44,August 2003

[8]Smith,JWalker,Ann Clurman,and Craig WoodComing to Concurrence (RaCom Communications,Evanston,IL),2005,p128

[9]Neff,Jack“Spam Research Reveals Disgust with Popup Ads”Advertising Agevol74,issue 44,August 2003

[10]BoothHarris,“Trust the Emotional Glue Behind Customer Loyalty”Trust Monitor(M Booth and Associates,New York,NY)2001

[11]Aaker,Jennifer et al“When Good Brands Do Bad”Journal of Consumer Research31(2004)p1


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