CONTENTS
PART 1 A Panorama 1
LECTURE 1
An Introduction to Economics 2
Texts：
Who Gets What， and How? 3
Why Do I Choose to Study Economics? 12
LECTURE 2
Approaching Microeconomics 14
Texts：
The Themes of Microeconomics 15
Markets 25
LECTURE 3
Approaching Macroeconomics 28
Texts：
Macroeconomic Goals 29
GDP—A Measure of Output 40
RESOURCES & LINKS 42
PART 2 Great Minds 45
LECTURE 4
Adam Smith—Father of Economics 46
Texts：
Adam Smith and the Invisible Hand 47
Two Insights from The Wealth of Nations 56
LECTURE 5
Alfred Marshall and Neoclassical Economics 60
Texts：
The Neoclassical School—Alfred Marshall 61
Elasticity of Demand and Elasticity of Supply 71
LECTURE 6
Keynes and the Keynesian Economics 76
Texts：
The Keynesian School—John Maynard Keynes 77
Preface to The General Theory of Employment，
Interest and Money 87
RESOURCES & LINKS 90
PART 3 Insights 93
LECTURE 7
Individual Decisions 94
Texts：
How Do People Make Decisions? 95
Economic Principles and Environmental Decisions 104
LECTURE 8
Market Behavior 106
Texts：
How People Interact 107
The Stock Market 116
LECTURE 9
Government Policy 120
Texts：
How Does the Economy as a Whole Work? 121
How Does Government Regulation
Affect Your Life? 130
RESOURCES & LINKS 133
PART 4 Academic Study and Communication 135
LECTURE 10
Graphs 136
Texts：
Graph of the Demand Curve 137
Key Concepts and Skills 148
LECTURE 11
Research Methods 152
Texts：
The Nature of Business and Management
Research 153
Dissertation Formats in Economics 161
LECTURE 12
Research Publication 164
Texts：
Writing for Peer-Reviewed Journals 165
Types of Graduate Schools and Degrees in
Economics 176
RESOURCES & LINKS 180
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