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电子商务英语

电子商务英语

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作 者: 赵淑红主编;申绍芳,王秀云编
出版社: 电子工业出版社
丛编项: 中等专业学校教材
标 签: 电子商务

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ISBN: 9787505372757 出版时间: 2002-01-01 包装:
开本: 26cm 页数: 228页 字数:  

内容简介

  本书内容涉及以下三个方面:计算机及网络应用基础知识,包括计算机的发展史、软硬件设备、互联网的产生与发展及相关的技术应用等;商务英语基础及外贸函电,主要包括国际贸易活动中的一些基础知识,如交付条款、合同等相关内容,国际商业书信的格式、写作要领及实用例信等;电子商务的发展动态,主要包括电子商务的基本概念、发展模式及相关技术动态。本书可作为各类中等职业学校高年级的电子商务英语教材或高等职业学校相关专业的英语阅读材料,同时也可作为从事电子商务的人员提高英语水平的参考用书。

作者简介

暂缺《电子商务英语》作者简介

图书目录

Lesson One
Text: The History of Computer
New Words
Grammar
Exercises
Reading Material: What is a Computer in General?
Lesson Two
Text: Computer Hardware
New Words
Grammar
Exercises
Reading Material: What is CPU?
Lesson Three
Text: Origins of the Internet
New Words
Grammar
Exercises
Reading Material: The Information Superhighway:
From Expectation to Realization
Lesson Four
Text: An Overview of the World Wide Web
New Words
Grammar
Exercises
Reading Material: Why is Java Hot?
Lesson Five
Text: Browsers
New Words
Grammar
Exercises
Reading Material: What Browsers do You Use?
Lesson Six
Text: Marketing in a Nutshell and the
Marketing Mix
New Words
Grammar
Exercises
Reading Material: Field Research
Lesson Seven
Text: Exporting and Export Procedures
New Words
Grammar
Exercises
Reading Material: Packaging
Lesson Eight
Text: The Three Important Terms of Delivery
New Words
Grammar
Exercises
Reading Material: What Concerns the Interests of
Both Seller and Buyer?
Lesson Nine
Text: Business Contract
New Words
Grammar
Exercises
Reading Material:Printed Short Forms and Detailed Contracts

Lesson Ten
Text: Export Documentation
New Words
Grammar
Exercises
Reading Material: Bill of Lading
Lesson Eleven
Text: What is Electronic Commerce?
New Words
Grammar
Exercises
Reading Material: Electronic Data Interchange
Lesson Twelve
Text: Business to Business
New Words
Grammar
Exercises
Reading Material: Rival Net Titans from B2B Think Tank
Lesson Thirteen
Text: Electronic Checks: The Best of Both Worlds
New Words
Grammar
Exercises
Reading Material: Glossary of Electronic Check(I)
Lesson Fourteen
Text: Financial Service Markup Language
and Digital Signature
New Words
Grammar
Exercises
Reading Material: Glossary of Electronic Check(II)
Lesson Fifteen
Text: What does ESignature Mean for You?
New Words
Grammar
Exercises
Reading Material: B2B Ecommerce Still Immature,
But Growing Quickly
Lesson Sixteen
Text: What is Email?
New Words
Grammar
Exercises
Reading Material: The “E” in Email Stands
for Evidence
Lesson Seventeen
Text: Essentials of Business Letterwriting
New Words
Grammar
Exercises

Lesson Eighteen
Text: Establishment of Business Relations,
Enquiries and Offers
New Words
Grammar
Exercises
Reading Material: Business Letters
Lesson Nineteen
Text: Orders and Payment
New Words
Grammar
Exercises
Reading Material: Business Letters
Lesson Twenty
Text: Shipment and Claims
New Words
Grammar
Exercises
Reading Material: Business Letters
Lesson TwentyOne
Text: Telex
New Words
Grammar
Exercises
Reading Material: Business Letter
AppendixPart A
Part B
Bibliography

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