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步入商界:商务英语初阶

步入商界:商务英语初阶

定 价:¥59.80

作 者: (英)克里斯廷约翰逊(Christine Johnson),(英)杰克罗纳根(Jack Lonergan)编著
出版社: 外语教学与研究出版社
丛编项:
标 签: 商务英语

ISBN: 9787560010793 出版时间: 2003-07-01 包装: 胶版纸
开本: 26cm 页数: 416 字数:  

内容简介

  [编辑推荐]该套节目强调实用性,全部内容围绕一个完整的商务活动展开,语言真实而自然。您将有机会进行具体的商务实践,并学到:并要商务词汇;商务活动中各种正式非正式对话;基本语法知识。此外,您还将接触到不同国籍者所讲的英语。除音像资料处,全套节目还包括两本文字教材:《本教材》和《学习辅导》。这本《主教材》与音像节目相辅相成,人您提供广泛的理解练习和语言实践。书后附有练习答案、音像资料脚本及语汇表。欢迎学习《步入商界——商务英语初阶》!这套书是为了使你能够最有效、最愉快地学习英语而设计的。通过本课程的学习,我们相信你能达到以下两个明确而实际的目标:第一、能够进行具体的商务活动;第二、能够提高商务英语水平。《步入商界——商务英语初阶》包括两本文字教材:《主教材》和《学习辅导》。另外,还有电视节目(或录像带)以及录音带。这种多媒体的课程为你的学习提供了极大方便,你可以选择适合自己的学习方式,以取得最佳的学习效果。本课程共有20个单元,每个单元涉及日常商务活动的一个侧面,展示如何处理工作现实中的各种问题,并突出介绍所涉及的重点语言范围。所以,你所听到的语言都是真实的,是与商务活动相关的。全部课程围绕现实生活中的一个完整的商务过程展开,兼顾知识性和趣味性。BIBURYSYSTEMS是一家生产电子玩具的公司,我们的主人公是新任该公司推销员的EDWARDGREEN,我们将追随他工作的进展,看到他如何处理公司内部以及同客户之间的关系。在《主教材》正文开始前,你将看到故事的几个主要人物。到课程结束的时候,你或许能决定你最喜欢的人物是谁。在学习每个单元时,建议你从《主教材》开始。先看一看该单元故事情节的摘要,熟悉一下WORDCHECK中的重点词汇和LANGUAGESUMMARY中的表达用语。然后再看电视或录像中的故事,了解该单元的内容和所涉及的语言。如果你遇到看不懂的内容不要着急,《主教材》和《学习辅导》中的练习会帮助你理解故事的内容。看完录像后,先做《主教材》的练习,然后再做《学习辅导》中的词汇和句型练习。做完练习之后再看一遍录像,你会发现能听懂更多的内容。《主教材》中还包括:ANSWERKEY这是练习的答案,供你做完练习之后核对答案正确与否。VIDEOSCRIPT这是录像故事中的全部对话内容,供你在学习和做练习时参考。AUDIOSCRIPT这是录音带上的全部录音内容,供你在利用录音带做练习时参考。GLOSSARY书后的词汇表可供你学习时参考,但中文释义主要结合本课程。如需进一步学习该词汇,可以查阅词典。学习本课程要注意语言的实践,要充分利用课程为你设计的各种练习,掌握所学到的在商务活动中有用的句型和表达用语,从打电话到介绍产品到进行谈判。通过大量的实践,相信你将能够在实际生活中运用从本课程所学到的地道的英语进行成功的商务活动。《步入商界——商务英语初阶》还可以帮助你顺利通过“商务英语证书考试BEC”。该考试是由英国剑桥大学考试委员会推荐、国家教委考试中心承办的权威性考试,目前已在我国全面展开。由剑桥大学签发的BEC证书可在各类经济部门,特别是涉外经济部门和三资企业招聘、晋升时作为英语能力的权威性证明。《步入商界——商务英语初阶》是剑桥大学考试委员会推荐的备考音像教材。

作者简介

暂缺《步入商界:商务英语初阶》作者简介

图书目录

《步入商界(主教材)》
UNIT 1
INTRODUCING YOURSELF
GIVING NAME AND JOB TITLE · GREETING PEOPLE TALKING ABOUT YOUR COMPANY
UNIT 2
USING THE TELEPHONE
STARTING A TELEPHONE CONVERSATION GETTING THROUGH ·TAKING MESSAGES
UNIT 3
MAKING APPOINTMENTS
ASKING FOR A MEETING · FIXING TIMES AND DATES · GETTING PEOPLE TO DO THINGS
UNIT 4
RECEIVING VISITORS
INTRODUCING A VISITOR TO YOUR COLLEAGUES MAKING SMALL TALK · RESPONDING TO INVITATIONS SAYING WHAT YOU LIKE
UNIT 5
DESCRIBING YOUR COMPANY'S PRODUCTS
MAKING A PRODUCT PRESENTATION · GIVING INFORMATION FROM DIAGRAMS · GIVING OPINIONS
UNIT 6
MAKING TRAVEL ARRANGEMENTS
MAKING AN AIRLINE RESERVATION · ORDERING A TAXI · HIRING A CAR
UNIT 7
STAYING AT A HOTEL
BOOKING INTO A HOTEL · ORDERING A MEAL MAKING A COMPLAINT
UNIT 8
SHOWING VISITORS AROUND THE COMPAN Y
SHOWING VISITORS AROUND · DESCRIBING CONFERENCE FACILITIES ·DESCRIBING RESEARCH FACILITIES * CHECKING FACTS
UNIT 9
EXPLAINING How SOMETHING WORKS
DESCRIBING PROCESSES · GIVING INSTRUCTIONS EXPLAINING THE FEASIBILITY STUDY
UNIT 10
RESCHEDULING PLANS AND ARRANGEMENTS
RESCHEDULING PLANS · SUGGESTING CHANGES INTERRUPTING POLITELY
UNIT 11
ANALYSING YOUR COMPETITORS
ASKING QUESTIONS ABOUT COMPETITORS · DESCRIBING SIMILARITY · EXPRESSING POSSIBILITY
UNIT 12
BUSINESS LETTERS AND PRESENTING INFORMATION
PROPOSING SOLUTIONS TO PROBLEMS · MAKING COMPARISONS · UNDERSTANDING BUSINESS LETTERS · ORGANISING INFORMATION IN A
UNIT 13
TRAVELLING ON BUSINESS
CHECKING IN AT THE AIRPORT · FOLLOWING DIRECTIONS · CHECKING OUT OF A HOTEL
UNIT 14
PRESENTING A NEW PRODUCT
MAKING A FORMAL PRESENTATION ·DESCRIBING A NEW PRODUCT · ASKING ABOUT DETAILS
UNIT 15
ENTERTAINING VISITORS
INVITING ·THANKING ·MAKING SMALL TALK
UNIT 16
COMPLAINING ABOUT PRODUCTS AND SERVICES
DESCRIBING PROBLEMS · DEMANDING ACTION PROMISING TO DO SOMETHING
UNIT 17
COMPARING PRODUCTS AND PRICES
TAKING PART 1N A MEETING · EVALUATING NEW PRODUCTS · COMPARING PRODUCTS AND RETAILERS
UNIT 18
NEGOTIATING PRICES
SAYING WHAT YOU WANT · MAKING OFFERS RESPONDING TO OFFERS
UNIT 19
NEGOTIATING DELIVERY
DISCUSSING POSSIBLE DELIVERY DATES · GETTING PEOPLE TO DO THINGS · MAKING COUNTER-PROPOSALS · STARTING AND ENDING
MEETINGS
UNIT 20
CONCLUDING A DEAL
REACHING AGREEMENT· SUMMARISING WHAT YOU HAVE DONE ·CONCLUDING A NEGOTIATION
ANSWER KEY
VIDEOSRIPT
AUDIOSRIPT
GLOSSARY
《步入商界(学习辅导)》
UNIT 1
INTRODUCING YOURSELF
GIVING NAME AND JOB TITLE · GREETING PEOPLE TALKING ABOUT YOUR COMPANY
UNIT 2
USING THE TELEPHONE
STARTING A TELEPHONE CONVERSATION GETTING THROUGH ·TAKING MESSAGES
UNIT 3
MAKING APPOINTMENTS
ASKING FOR A MEETING · FIXING TIMES AND DATES · GETTING PEOPLE TO DO THINGS
UNIT 4
RECEIVING VISITORS
INTRODUCING A VISITOR TO YOUR COLLEAGUES MAKING SMALL TALK · RESPONDING TO INVITATIONS SAYING WHAT YOU LIKE
UNIT 5
DESCRIBING YOUR COMPANY'S PRODUCTS
MAKING A PRODUCT PRESENTATION · GIVING INFORMATION FROM DIAGRAMS · GIVING OPINIONS
UNIT 6
MAKING TRAVEL ARRANGEMENTS
MAKING AN AIRLINE RESERVATION · ORDERING A TAXI · HIRING A CAR
UNIT 7
STAYING AT A HOTEL
BOOKING INTO A HOTEL · ORDERING A MEAL MAKING A COMPLAINT
UNIT 8
SHOWING VISITORS AROUND THE COMPAN Y
SHOWING VISITORS AROUND · DESCRIBING CONFERENCE FACILITIES ·DESCRIBING RESEARCH FACILITIES * CHECKING FACTS
UNIT 9
EXPLAINING How SOMETHING WORKS
DESCRIBING PROCESSES · GIVING INSTRUCTIONS EXPLAINING THE FEASIBILITY STUDY
UNIT 10
RESCHEDULING PLANS AND ARRANGEMENTS
RESCHEDULING PLANS · SUGGESTING CHANGES INTERRUPTING POLITELY
UNIT 11
ANALYSING YOUR COMPETITORS
ASKING QUESTIONS ABOUT COMPETITORS · DESCRIBING SIMILARITY · EXPRESSING POSSIBILITY
UNIT 12
BUSINESS LETTERS AND PRESENTING INFORMATION
PROPOSING SOLUTIONS TO PROBLEMS · MAKING COMPARISONS · UNDERSTANDING BUSINESS LETTERS · ORGANISING INFORMATION IN A
UNIT 13
TRAVELLING ON BUSINESS
CHECKING IN AT THE AIRPORT · FOLLOWING DIRECTIONS · CHECKING OUT OF A HOTEL
UNIT 14
PRESENTING A NEW PRODUCT
MAKING A FORMAL PRESENTATION ·DESCRIBING A NEW PRODUCT · ASKING ABOUT DETAILS
UNIT 15
ENTERTAINING VISITORS
INVITING ·THANKING ·MAKING SMALL TALK
UNIT 16
COMPLAINING ABOUT PRODUCTS AND SERVICES
DESCRIBING PROBLEMS · DEMANDING ACTION PROMISING TO DO SOMETHING
UNIT 17
COMPARING PRODUCTS AND PRICES
TAKING PART 1N A MEETING · EVALUATING NEW PRODUCTS · COMPARING PRODUCTS AND RETAILERS
UNIT 18
NEGOTIATING PRICES
SAYING WHAT YOU WANT · MAKING OFFERS RESPONDING TO OFFERS
UNIT 19
NEGOTIATING DELIVERY
DISCUSSING POSSIBLE DELIVERY DATES · GETTING PEOPLE TO DO THINGS · MAKING COUNTER-PROPOSALS · STARTING AND ENDING
MEETINGS
UNIT 20
CONCLUDING A DEAL
REACHING AGREEMENT· SUMMARISING WHAT YOU HAVE DONE ·CONCLUDING A NEGOTIATION
ANSWER KEY
VIDEOSRIPT
AUDIOSRIPT
GLOSSARY

本目录推荐