商务英语

UNIT 1 The Elements of Effective Business Writing
Exercises
UNIT 2 The Forms of the Business Letter
The Parts of the Business Letter and Their placement
Useful Sentences on Business Letters
Exercises
UNIT 3 Establishing Business Relations
Specimens of Establishing-Business-Relation Letters
Useful Sentences on Establishing Business Relations
Exercises
UNIT 4 Business References
Specimen of Reference Letters
Useful Sentences on Business References
Exercises
UNIT 5 Sales Letters
Write an Attractive Opening
Explain the Product
Make Good Your Claims
Write an Effective Close
Give Your Letter an Attractive Look
Specimen of Sales Letters
Useful Sentences on Sales Letters
Exercises
UNIT 6 Trade Enquiry
The Reply to a Letter of Enquiry
Useful Sentences on Trade Enquiry
Exercises
UNIT 7 Quotation, Offer and Tender
Routine Quotations
Quotations Subject to Conditions
Offers
Tender
Useful Sentences on Quotation, Offer and Tender
Exercises
UNIT 8 Orders and Their Fulfillment
Acknowledging the Order
Declining the Order
Useful Sentences on Orders
Exercises
UNIT 9 Banking and Movement of Currency
The Air Mail Remittance Order
The Cable Remittance Order
The Foreign Draft
Collections
Specimen Letters on Banking and Payment
Useful Sentences on Banking and payment
Exercises
UNIT 10 Letters of Credit
Procedure--Application for a Letter of Credit
Specimens of L/C Letters
Useful Sentences on L/C
Exercises
UNIT 11 Insurance
Specimen of Insurance Letters
Useful Sentences on Insurance
Exercises
UNIT 12 Shipment
Types of Carrier
Shipping and Forwarding Agents
Carriage by Air
Shipping Documents
Common Discrepancies in Shipping Documents
Exporter''''s Alternatives
Advice to Exporter
Specimen of Shipment Letters
Useful Sentences on Shipment
Exercises
UNIT 13 Agencies
Specimen of Agency Letters
Specimen of Agency Agreement
Useful Sentences on Agencies
Exercises
UNIT 14 Settlement of Disputes
How to Reply to a Letter of Complaint
Specimen of Complaint Letters
Useful Sentences on Settlement of Disputes
Exercises
UNIT 15 Business Contract
Main Terms and Conditions in Business Contract
Specimen of Business Contract
Useful Sentences on Business Contract
Exercises
UNIT 16 Application Letters and Resumes
Application Letters
Resumes
Suggestions for Preparing Effective Resumes
Specimen of Resume
Exercises
UNIT 17 Other Forms of Written Communication
Memoranda
Specimen of Memoranda
Notices
Specimen of Notice
Exercises
References