新编商务英语

Unit One What's a Business For?
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Writing Assignment
Further Reading
Negotiating the Spirit of the Deal
Unit Two They're Not Employees, They're People
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Writing Assignment
Further Reading
How to Stay Stuck in the Wrong Career
Unit Three Finding Your Innovation Sweet Spot
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Writing Assignment
Further Reading
A New Type of Practitioner
Unit Four Inside Microsoft
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Writing Assignment
Further Reading
Is Silencing Killing Your Company?
Unit Five Pricing and the Psychology of Consumption
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Writing Assignment
Further Reading
Is Loyalty Profitable?
Unit Six The Hidden Challenge of Cross-border Negotiations
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Writing Assignment
Further Reading
Negotiating Without a Net
Unit Seven Catching the Tide
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Writing Assignment
Further Reading
The Trouble With Banks
Unit Eight Cyber Alert
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Writing Assignment
Further Reading
Passage One The No-Payment Plan
Passage Two When You Absolutely, Positively Don't Want It Stolen
Unit Nine What Becomes an Icon Most?
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Writing Assignment
Further Reading
Three Questions You Need to Ask About Your Brand
Unit Ten The Trouble I've Seen
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Writing Assignment
Further Reading
Predictable Surprises: The Disasters You Should Have Seen Coming
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