中级商务英语

CONTENTS
全息美国英语教程欢迎你
序言
1BusinessEtiquette
CHAPTERPREVIEW
PARTI:PREPARATION
A.Brainstorming
B.WorkingwithConceps:TheStateofAmericanManners
C.Jargon,Buzzwords,andSlang:BusinessEtiquette
D.PuttingItAllTogether
B.DebriefingMeeting
f.SettingObjectives
PARTII:INTEGRATION
A.TheArtofSuccessfulCommunication
B.AnalyzingWhatYou'veRead
C.Tone,Form,andBodyLanguage
D.DebriefingMeeting
E.PuttingItAllTogedter
F."Don'tMixBusinesswithPleasure"
G.AnalyzingWhatYou'veRead
H.BusinessBtiquatte
I.PuttingItAIITogether
J.Listening:U.S.Protocol-BusinessandPersonal
r.PuttingItAllTogether
PARTIII:EVALUATION
2OralCommunication
CHAPTERPREVIEW
PARTI:PREPRRATION
A.Brainstorming
B.AnalyzingWhatYou'veHeard
C.Jargon,Buzzwords,andSlang:SmallTalk
D.PuttingItAIITogether
E.DebriefingMeeting
F.SettingObjectives
PARTII:INTEGRATION
A.SpokenCommunication:WaysofSpeakingandListening
B.AnalyzingWhatYou'veRead
C.Jargon,Buzzwords,andSlang:WaysofSpeakingandListening
D.PuttingItAllTogether
E.OralCommunication:SuucturingaPresentation
F.AnalyzingWhatYou'veRead
G.Jargon,Buzzwords,andSlang:OralPresentations
H.PottingItAllTogether
I.Listening:ConversingwiththeDisabled
J.PuttingItAllTogether
PARTIII:EYALUATION
3Written
Communication
CHAPTERPREVIEW
PARTI:PRfPRRhTION
A.Brainstorming
B.WorkingwithConceps:WrittenCommunicatioainBusiness
C.Jargon,Buzzwords,andSlang:TypesofBusinessWriting
D.PuttingItAllTogether
E.DebriefingMeeting
F.SettingObjectives
PARTII:INTEGRATION
A.BusinessWritingQuickandEasy.SomeGeneralPrinciples
B.AnalyzingWhatYou'veRead
C.Jargon,Buzzwords,andSlang:BusinessLanguage
D.PuttingItAllTogether
E.WritingMemoranda
F.AnalyzingWhatYou'veRead
G.Jargon,Bmzwords,andSlang:MemoTalk
H.PuttingItAllTogether
I.Listening:TheValueofWrittenReports
J.RuttingItAllTogether
PARTIII:EVALUATION
4CorporateCulture
CHAPTfRPREVIEW
PARTI:PREPARATION
A.Brainstorming
B.WorkingwithConcepts:MajorChangesinCorporateCulturefromthe1980stothe1990s
C.Jargon,Buzzwords,andSlang:CorporateCulture
D.PuttingItAIITogether
E.OebriefingMeeting
F.SettingObjectives
PARTII:INTEGRATION
A.AComparisonofTwoCorporateCultures
B.TheReader'sDigestThenandNow
C.AnalyzingWhatYoa'veRead
D.Jargon,Buzzwords,andSlang:TalkattheDigest
E.PuttingItAllTogether:SmallTalkattheDigest
F.HondaofAmerica
G.Jargon,Buzzwords,andSlang:HondaTalk
H.AnalyzingWhatYou'veRead
I.PuuingItAllTogether
PARTIII:EVALUATION
5Management
CHAPTERPREVIEW
PARTI:PREPARATION
A.Brainstorming
8.WortingwithConcepts:WhatMakesaGoodManager?
C.Jargon,Buzzwords,andSlang:ManagementTalk
D.PuttingItAIITogether
E.DebriefingMeeting
F.SettingObjectives
PARTH:INTEGRATION
A.TeamManagement
B.AnalyzingWhatYou'veRead
C.Jargon,Buzzwords,andSlang:TeamManagementTalk
D.PuttingItAllTogether
E.ManagingDivenity
F.AnalyzingWhatYou'veRead
G.Jargon,Bazzwords,andSlang:BusinessSlang
H.PuttingItallTogether
I.Listening:InterviewwithanInformationResourcesManager
J.PuttingItAllTogether
PARTIII:EVALUATION
6Marketing:ProductsandServicesforToday'sConsumer
CHAPTERPREVIEW
PARTI:PREPARATION
A.Brainstorming
B.WorkingwithConcepts:ProductsandServices
C.Jargon,Buzzwords,andSlang:ProductsasServices
D.PuttingItAllTogether
E.DebriefingMeeting
F.SettingObjeaives
PARTII:INTEGRATION
A.Just-in-TimeRetailing：EliminatingtheMiddleman
B.AnalyzingWhatYou'veRead
C.Jargon,Buzzwords,andSlang:RetailTalk
D.PuttingItAIITogether
E.Promotion:TargetingYourMarket
F.AnalyzingWhatYou'veRead
G.Jargon,Buzzwords,andSlang:PromotionalTalk
H.PuttingItAllTogether
I.Pricing:ListeningtotheCustomer
J.PuttingItAllTogether:HowHighCanYouGo?
PARTIII:EVALUATION
7Investingin
HighTech
CHAPTERPRRVIEW
PARTI:PREPARATION
A.Brainstorming
B.WorkingwithConcepts:CompoterStocks
C.Jargon,Buzzwords,andSlang:StockMarketTalk
D.PuttingItAIITogether
E.DebriefingMeeting
F.SettingObjectives
PARTII:INTEGRATION
A.SuccesatSharp:ACaseStudy
B.AnalyzingWhatYou'veRead
C.Jargon,Buzzwords,andSlang:BusinessJoumalismJargon
D.PuttingItAIITogether
E.FollowingtheStockMarket
F.AnalyzingWhatYou'veRead
G.Jargon,Buzzwords,andSlang:StockTalk
H.PuttingItAllTogether.TheWallstreetJournal
I.ListeningtoStoctMarketInformation
J.PuttingItAllTogether
PARTIII:EVALUATION
8Environmental
IssuesinBusiness
PARTI:PREPARATION
A.Brainstorming
B.WorkingwithConceps:EnvironmentalLegislationinBusiness
C.Jargon,Buzzwords,andSlang:EnvironmentalLaw
D.PuttingItAIITogether
E.Debriefing
F.SettingObjectives
PRRTII:INTECRATION
A.ManagingEnvironmentalResponsibiliy:DowChemicalCleaningUpItsAct
B.AnalyzingWhatYou'veRead
C.Jargon,Buzzwords,andSlang:PollutionPrevention
D.PuttingItAllTogether
E.ListeningforCorporateTipsonBecomingEnvironmentallyFrieadly
F.PuttingItAllTogether.WhoAretheForerunnersNow?
G.EnvironmentalIssuesandConsumerBehavior
H.GreenMarketing
I.Jargon,Buzzwords,andSlang:GreenMarketing
J.PuttingItAllTogether:EnvironmentalProducts
PRRTIII:EVALUATION
9StartupBusinesses：TbeEntrepreneurialSpirit
CHAPTERPREVIEW
PART1:PREPARATION
A.Brainstorming
B.WorkingwithConcepts:MotivatingForces
C.Jargon,Buzzwords,andSlang:MotivationalTalk
D.PuttingItAIITogether
E.Debriefing
F.SettingObjectives
PRRTII:INTEGRATION
A.HardshipsandRewards
B.AnalyzingWhatYou'veRead
C.Jargon,Buzzwords,andSlang:BusinessOwnership
D.PuttingItAllTogether
E.Listening:InterviewwithanEnterpreneurialFarthily
F.PuttingItAllTogether
G.FinanceTactics:Bootstrapping
H.AnalyzingWhatYou'veRead
I.Jargon,Buzzwords,andSlang:BootstrappingTalk
J.PuttingItAllTogether
PARTIII:EVALUATION
10GlobalEconomics
andYou
CHAPTERPREVIEW
PARTI:PREPARATION
A.Brainstorming
B.WorkingwithConcepts:EconomicIndicators
C.Jargon,Buzzwords,andSlang:EconomicsTalk
D.PuttingItAllTogether
E.DebriefingMeeting
E.SettingObjeatives
PARTII:INTECRATION
A.GlobalEconomics:Head-to-HeadCompetition
B.AnalyzingWhatYou'veRead
C.Jargon,Buzzwords,andSlang:WorldTrade
D.PuttingItAllTogether
E.ACloserLookata
F.AnalyzingWhatYou'veRead
G.Jargon,Buzzwords,andSlang:DescribingEconomicChanges
H.PuttingItAllTogether
I.Listening,TheFriendshipBridge
J.PuttingitAllTogether
PRRTIII:EVALUATION