PartⅠ Selling at a Shop
Unit 1 Receiving Customers
Unit 2 Recommending Commodities
Unit 3 Discussing the Price
Unit 4 Paying
PartⅡ Personal Selling
Unit 1 Making an Appointment
Unit 2 Visiting Customers
Unit 3 Showing Samples
Unit 4 Closing the Sale
PartⅢ Selling at an Exhibition
Unit 1 At the Fair
Unit 2 Visiting a Showroom
Unit 3 Salesmanship
Unit 4 Price Negotiation
PartⅣ After-sales Service
Unit 1 Changing and Refunding
Unit 2 Promise and Guarantee
Unit 3 Dealing with Complaints
Unit 4 Maintenance
PartⅤ The marketing Measures
Unit 1 Sales Promotion
Unit 2 Advertising
Unit 3 Putting on a Sale
Unit 4 Dining with Customers
PartⅥ Business Talks
Unit 1 A Trade Negotiation
Unit 2 Order
Unit 3 Payment Terms
Unit 4 Signing a Contract
PartⅦ Telephone Selling and E-Business
Unit 1 Telephone Call
Unit 2 Introducing Products on Telephone
Unit 3 Business on Line
Unit 4 E-mail a Customer
Appendix 1 Vocabulary
Appendix 2 Expressions
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