管理（第4版）

定　价：¥25.00

作　者：	（美）杰夫·马杜拉
出版社：	人民邮电
丛编项：	英语专业工商管理双语教学教材系列
标　签：	管理/沟通

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ISBN：	9787115153784	出版时间：	2007-01-01	包装：	平装
开本：	16开	页数：	132	字数：

内容简介

　　＜br＞为解决商务英语课程建设中的教材问题，丰富教材种类，调节教材难度，人民邮电出版社从美国高校商务类课程中精选了一套经典教材，并根据难度和教学需要摘编组合，出版了适合我国专业双语教学的教材。＜br＞本系列教材主要有以下几个特点：（1）教材种类丰富。本系列教材首批推出7本商务知识双语教材，组成“英语专业工商管理双语教学教材系列”，包括《管理》（Jeff Madura著）、《运营管理与创新》（David Needle著）、《市场营销》（Louis Boone & David Kurtz著）、《会计与财务管理》（Jeff Madura著）、《人力资源管理》（Jeff Madura著）、《商业伦理与社会责任》（Jeff Madura著）以及《创办新企业》（Jeff Madura著），国内同类题材教材较少。（2）版本较新。本系列教材选摘自国外最新教材，内容涵盖了相应学科的最新理念和最新的真实案例。（3）内容规范、简洁，语言难易得当，适合双语教学。本系列教材简要地概述了各职能领域最重要的基本概念、基本原理和主要理论，在每本书后加入了这门学科的相关重要术语，并对术语的词头进行了中文释义。＜br＞对于商务英语类专业的双语教学来说，该系列丛书内容详略得当，语言准确流畅，是一套值得信赖的英语专业工商管理双语教学的系列教材。希望此系列教材能够丰富商务英语类专业的课程设置，满足广大师生的需求，同时也希望我国商务英语教育蓬勃发展！＜br＞

作者简介

暂缺《管理（第4版）》作者简介

图书目录

Part 1 Managing Effectively
1 Levels of Management
Decision Making:Interaction among Management Layers
2 Functions of Managers
Planning
Cross Functional Teamwork:Interaction of Functions to Achieve the Strategic Plan
Organizing
Leading
Global Business:Conflicts with the Goal of a Multinational Corporation
Controlling
Global Business:Leadership Styles for Global Business
Integration of Management Functions
Use of Technology and Software to Improve Management Functions
Software to Improve Management Functions
Decision Making:Using Managerial Functions to Make Decisions
3 Managerial Skills
Conceptual Skills
Interpersonal Skills
Technical Skills
Deccision-Making Skills
Summary of Management Skills
Decision Making:Determining the Required Management Skills
4 How Managers Manage Time
Set Proper Priorities
Schedule Long Time Intervals for Large Tasks
Minimize Interruptions
Small Business Survey:How Managers Run Meetings Efficiently
Set Short-Term Goals
Delegate Some Tasks to Employees
Decision Making:How to Manage Time to Complete a Project
College Health Club:Planning at CHC
Summary
Key Terms
Review & Critical Thinking Questions
Discussion Questions
College Health club:Managing at CHC
Investing in a Business
Case:Applying Management Skills
Video Case:Managing at Caribou Coffee
Internet Applications
Dell's Secret to Success
In-Text Study Guide
Part 2 Organizational Structure
5 Purpose and Types of Organizational Structure
6 Accountability in an Organizational Structure
7 Distributing Authority among the Job Positions
8 Structures That Allow More Employee Input
9 Methods of Departmentalizing Tasks
Part 3 Improving Productivity and QUALITY
10 Resources Used for the Production Process
11 Selecting a Site
12 Selecting the Design and Layout
13 Production Control
14 Methods to Improve Production Efficiency
Summary
Key Terms
Review & Critical Thinking Questions
Discussion Questions
It's Your Decision:ProductionDecisions at CHC
Investing in a Business
Case:Selecting the Best Plant Site
Video Case:Quality Control at Canondale
Internet Applications
Dell's Secret to Success
In-Text Study Guide
Answers to In-Text Study Guide
Glossary