大展览

01 服装的展示空间设计
adidas, D’art Design
Diesel Be Stupid, Wink and Diesel creative teams
dunhill,Campaign                                                   
Hugo Boss,Liganova                                             
Nike Action Sports,Nike Brand Design Western Europe 
Salomon/Bonfire, Stockwerk02 建材的展示空间设计
Armstrong, LAVA
Cascade Coil, Hassell
Eternit, Astrid Bornheim Architektur
Gira, Ueberholz
Modular Exhibit Systems, Aluvision
Theatre, A-Booth and HorizonCreative                
Weltholz Sortimente, KMS Team03 消费品的展示空间设计
101 Woonideeen, Ingrid Heijne Interior Design
Coop Italia, vc a |vannini+cesaretti                      
Imagine, Apostrophy’s the Synthesis Server
MOST, plajer & franzstudio                                  
Payot Libraire, MBDEspace                                
Sappi, Walbert-Schmitz04 电子产品的展示空间设计
Canon, Akihisa Hirata and KyotaTakahashi         
Electrolux, D’artDesign                           
Intel Corporation, 2LK Design
Konami, Heller Designstudio
Samsung, Schmidhuber + Partner
Sony, Mo Ka05 室内产品的展示空间设计
361°, nendo
Caps deserve a second chance, HFT Stuttgart
Roca, dan pearlman
TOTO, Mach Architektur06 照明产品的展示空间设计
Havells Sylvania , Wit Design
Modular Lighting Instruments, Rotor Group
Norlight, Giancarlo Tintori
Occhio, Drandle 70|30 and Martin etKarczinski     Pallucco, Out07 汽车的展示空间设计
Audi, Schmidhuber +Partner                        
Citroen - Moving Landscape, dotdotdot
Mercedes-Benz USA,Dimensional Communications
MINI, FrankenArchitekten                          
smart,BraunWagner                                 
Volvo S60, KNOCK08 服务业的展示空间设计
HSBC, atelier oi
Specific Media, Delafair
TOT, Apostrophy’s the Synthesis Server
Turnbull & Associés, Randja Architects09 鞋及配饰的展示空间设计
Citizen, creative designers international
M&CO
Reebok, Everyone Associates媒体及专家评论：
书摘与插图：
01 ApparelADIDAS
D’art DesignWhere /Bread & Butter, Berlin, Germany
When / January 2010
Client / adidas
Market sector/ SportswearAt the Bread & Butter fashion fair in Berlin in 2010, theadidas stand crafted by D’art Design gave visitors a vibrant firstimpression of the brand’s winter collection. The stand wassurrounded by a hedge-like fence of intertwined white plastictubing that curled around backlit panels featuring the adidas logo.The mesh allowed visitors to peek into the stand without actuallyhaving to enter, but the invitingly open exhibit generatedoverwhelming visitor numbers nonetheless. D’art Design constructedthe stand using a palette of whites and blues which represented thecolours of both the brand’s logo and its winter collection.Mannequins sporting the adidas winter gear were arranged insociable clusters. Positioned on a raised boardwalk encircling thefence, the models appeared as if on a catwalk. A lounge areaserving drinks in the lower level of the stand provided visitorswith a bit more privacy for discussions.Adding to the striking visual presentation was the lightingdesign. Light sticks tucked into the hedge were the same shade ofblue as the adidas panels. The azure light pouring out of theelements spilt across the floor, forming the three strikingparallel stripes that make up the adidas logo, creating anexciting, graphic effect.D’art Design — agency for spatial communications — wasestablished in 1991 and consists of interior architects,communication and product designers, and project managers. Locatedin Neuss,
Germany, the company works in the field of retail and exhibitiondesign, and event implementation. The firm is known for creatingvisionary concepts that can be realised both through architecturecommunication and design.BJORN BORG
M+ AmsterdamWhere/ Modefabriek, Amsterdam, the Netherlands
When / January 2009
Client / Bjorn Borg
Market sector / Menswear and womenswearM+ Amsterdam was asked to craft a booth for fashion brand Bj.rnBorg’s appearance at Modefabriek, held in Amsterdam in 2009, whichthe label would be able to reuse at future trade fairpresentations. The design studio’s solution was to base theappearance of the stand on the recognisable, round logo of thebrand, and its corporate colours of red and white. The booth wasset up as an architectural installation that visitors were invitedto explore. A white wall surrounded most of the stand, hiding whatwas inside.Large voids cut from the side walls were fitted with mirrorglass, which, thanks to intelligent lighting solutions, allowedvisitors to look inside. One large circular opening cut from thestand’s exterior wall allowed passers-by to take a closer look.Positioned right behind this opening was a rotating platform onwhich mannequins presented key items from the brand’s latestfashion collection. The opening was designed as an oculus (Latinfor eye) that would tempt visitors to enter the world of Bj.rnBorg. Inside, the vibrant and intense colours of the fashion andaccessories collections displayed stood out strongly against thebackdrop of white and mirrored walls. The mirrors not only added tothe aesthetics and visibility from the exterior, they alsooptically enlarged the stand.STUDIO M+AMSTERDAM was founded in the year 2000, and is headedby Maurice van Bakel. In recent years, the studio has designed asignificant number of trade fair stands and corporate events for agrowing portfolio of clients at home and abroad. The studio’sclient list includes Bj.rn Borg, Converse, Tommy Hilfiger Denim,Miss Sixty, Otazu and many more.BURLINGTON
FASHION
Keggenhoff | PartnerWhere / Premium, Berlin, Germany
When / July 2009
Client / Burlington Fashion
Market sector / Menswear and womenswearFor its first appearance at fashion fair Premium in 2009,high-end clothing company Burlington commissioned design officeKeggenhoff | Partner to develop its stand. Burlington requested thebrand’s artistic nature was clearly represented, as well as thequalities it has become renowned for, namely its creativity,progressiveness and love of details. Keggenhoff | Partner created aframework based on Burlington’s two competing productColourful nails hammered into the wood reflected the hues of thecollection. lines. The design agency used the names of thecollections, Black and White, to shape a visual partition whereeach was defined by its colour. The atmosphere of the White labelappealed to consumers with an affinity for sporty casual wear, withthe zone presented as a woodland environment.Keggenhoff | Partner used a birch bark print as the principaldecoration. The print unified the space, covering everything andcreating a wall-meetsfloor-meets-bench effect. Props extended thetheme. Select items of clothing were hung from individual hatstands where the arms of each stand were shaped to resemble treebranches. The Black collection zone was defined by Keggenhoff |Partner as pure, simple, urban and sexy where the use of metal gavethe space a severity that was reflected in the presentation of theclothes. The two halves of the stand underlined Burlington’s keyattributes.Based in Neheim, Germany, design office KEGGENHOFF | PARTNER isled by Sabine Keggenhoff and Michael Than. Working internationally,the firm focuses on the development of concepts in the fields ofinterior design, architecture and corporate architecture. Thekeywords the firm applies to each tailor-made design are elegance,emotion and function.