职场商务英语实训教程

Unit One Establishment of Your Company
Item 1 Naming a Company
I. Practice Guides
II. Practice Assignments
Item 2 Designing a Company Logo
I. Practice Guides
II. Practice Assignments
Item 3 Setting-up the Company Structure
I. Practice Guides
If. Practice Assignments
Item 4 Recruiting and Applying for Sales
Representative
I. Practice Guides
II. Practice Assignments
Item 5 Delivering a Company Presentation..
I. Practice Guides
II. Practice Assignments
Unit Two Development and Reception of Customers
Item 6 On the Phone
I. Practice Guides
II. Practice Assignments
Item 7 At the Airport
I. Practice Guides
II. Pratice Assignments
Item 8 Business Dinner and Sightseeing
I. Practice Guides
II. Practice Assignments
Item 9 Business Trip Arrangements
I. Practice Guides
II. Practice Assignments
Unit Three Products Promotion
Item 10 Marketing Research
I. Practice Guides
II. Practice Assignments
Item 11 Marketing Plan
I. Practice Guides
II. Practice Assignments
Item 12 Market Targeting
I. Practice Guides
II. Practice Assignments
Item 13 Marketing Strategy
I. Practice Guides
II. Practice Assignments
Item 14 Promotion Activities
I. Practice Guides
II. Practice Assignments
Unit Four Import and Export Practice
Item 15 Attending a Trade Fair
I. Practice Guides
II. Practice Assignments
Item 16 Establishing Business Relations
I. Practice Guides
II. Practice Assignments
Item 17 Making an Enquiry
I. Practice Guides
II. Practice Assignments
Item 18 Making an Offer
I. Practice Guides
II. Practice Assignments
Item 19 Making a Counter-offer
I. Practice Guides
II. Practice Assignments
Item 20 Confirming an Order & Signing the Contract
I. Practice Guides
II. Practice Assignments
Item 21 Amending the L/C
1. Practice Guides
I1. Practice Assignments
Item 22 Arranging Insurance
1. Practice Guides
II. Practice Assignments
Item 23 Making Delivery
I. Practice Guides
I1. Practice Assignment
Item 24 Lodging and Settling the Claims
I. Practice Guides
1I. Practice Assignments
Appendix+Brochure
Contents
References