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管理沟通理论与实践教程

管理沟通理论与实践教程

定 价:¥36.00

作 者: 张春阳,Denise Gates,John Stark 等 著
出版社: 华南理工大学出版社
丛编项:
标 签: 暂缺

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ISBN: 9787562331964 出版时间: 2009-09-01 包装: 平装
开本: 16开 页数: 225 字数:  

内容简介

  实验中心从培养经营管理类学生的动手能力、沟通能力、研究能力和创造性思维出发,率先提出从传统经管课程中“固化”出实验实践课程的思路,这是一种对传统教学模式的突破。在自然科学、工程、农业和医药等领域,实验是经常需要进行的活动,相应学科的教学中都设有实验课程。但是在像经济、管理、社会等领域,由于涉及人的主观因素和复杂的社会条件,不可控因素过多,再加上规模和成本、安全和道德等原因,无法进行像自然科学和工农医等领域中的实验。但是随着信息学科与系统学科的发展,仿真技术不但进入了理工农医学科,也进入了经济、管理等学科,可以认为是一种广义的实验。

作者简介

暂缺《管理沟通理论与实践教程》作者简介

图书目录

Chapter1RoleofCommunicationinBusinessOrganizations
1.1Warm-upExercise
1.2KeyConcepts
1.2.1WhatIsManagerialCommunication
1.2.2OverviewofTheoriesinManagerialCommunication
1.2.3TypesofCommunication
1.3ChapterReview
1.4Application:TheCrisisofanInsuranceCompany
Chapter2TheManagerialCommunicationProcess
2.1Warm-upExercise
2.2KeyConcepts
2.2.1LevelsofManagerialCommunication
2.2.2BasicElementsofCommunication
2.2.3BasicCommunicationPrinciples
2.2.4ManagerialCommunicationandOrganizationalSocialization
2.2.5BarrierstoEffectiveCommunication
2.2.6StrategiesforEffectiveCommunication
2.3ChapterReview
2.4Application:TheDilemmaofaFemaleColleague
Chapter3Intra-organizationalCommunication
3.1Warm-upExercise
3.2KeyConcepts
3.2.1DefinitionofIntra-organizationalCommunication
3.2.2CommunicationFlowsandNetworksinanOrganization
3.2.3BarrierstoEffectiveInternalCommunication
3.2.4ImprovingInternalCommunication
3.3ChapterReview
3.4Application:Ⅰ.ADivisionManagersIssues
Ⅱ.ChristmasOrders
Chapter4Inter-organizationalCommunication
4.1Warm-upExercise
4.2KeyConcepts
4.2.1OrganizationalEnvironmentandInter-organizationalCommunication
4.2.2MaintainingGoodInter-organizationalRelationships
4.2.3BoostingOrganizationalImage
4.2.4ProvidingCustomerServices
4.3ChapterReview
4.4Application:SinganSupermarket
Chapter5InterpersonalCommunication
5.1Warm-upExercise
5.2KeyConcepts
5.2.IDefinitionofInterpersonalCommunication
5.2.2IssuesinInterpersonalCommunication
5.2.3CommunicationandConflict
5.2.4StrategiesforBuildingHarmoniousWorkplaceRelationships
5.3ChapterReview
5.4Application:YurisDilemma
Chapter6InterculturalCommunication
6.1Warm-upExercise
6.2KeyConcepts
6.2.1InterculturalandtheMythsofInterculturalCommunication
6.2.2WhatIsCulture
6.2.3CulturalDifferences
6.2.4CharacteristicsofanEffectiveInterculturalCommunicator
6.3ChapterReview
6.4Application:ExpatriateTrainingChallenge
Chapter7ManagerialListening
7.1Warm-upExercise
7.2KeyConcepts
7.2.1BenefitsofListening
7.2.2BarrierstoListening
7.2.3TechniquesforEffectiveListening
7.3ChapterReview
7.4Application:Listening-SkillTrainingExercise
Chapter8Memos
8.1Warm-upExercise
8.2KeyConcepts
8.2.1MemosvsLetters
8.2.2WhatIsaGoodMemo
8.2.3WritingProcess
8.2.4AMemoModel
8.3ChapterReview
8.4Application:MemoWritingExercises
Chapter9Reports
9.1Warm-upExercise
9.2KeyConcepts
9.2.1TypesofReports
9.2.2RulesforWritingaReport
9.2.3ElementsofMemoReports
9.2.4ElementsofFormalReports
9.3ChapterReview
9.4Application:ReportWritingExercises
Chapter10OralPresentations
10.1Warm-upExercise
10.2KeyConcepts
10.2.1PresentationProblems
10.2.2PreparingaPresentation
10.2.3DeliveringPresentations
10.3ChapterReview
10.4Application:HalerGroup
Chapter11ConductingInterviews
11.1Warm-upExercise
11.2KeyConcepts
11.2.1WhatIsInterviewing
11.2.2BarriersintheInterviewProcess
11.2.3EffectiveInterviewingonthePartofInterviewer
11.2.4EffectiveInterviewingonthePartofInterviewee
11.3ChapterReview
11.4Application:TomSmithandHisInterview

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