商务英语写作2

Lesson 1 Elements of a Good Business Letter
1. What Is a Good Business Letter?
2. The Layout of a Business Letter
3. Addressing the Envelope
4. Telefax and E-mail
Exercises
Lesson 2 Promotion Communications
1. What Is a Good Sales Letter?
2. Selling a Product
3. Selling a Service
4. More Samples
Exercises
Lesson 3 Request Letters
1. What Is an Effective Request Letter?
2. Requesting Detailed Information about an Advertised Product
3. Requesting Information about the Availability of a Product
4. Requesting Information about an Advertised Service
5. Requesting Information about Discounts
6. More Samples
Exercises
Lesson 4 Response Letters
1. Responding to Requests for Detailed Information about an
Advertised Product
2. Responding to Requests for Information about an Advertised Service
3. Responding to Requests for Information about the Availability of a Product or Service
4. More Samples
Exercises
Lesson 5 Special Request Letters
1. Asking for an Appointment
2. Asking for Advice
3. Asking for Free Products
4. Requesting Reproduction Privileges for Commercial Use
5. More Samples
Exercises
Lesson 6 Responding to Special Request Letters
1. Responding to a Request for an Appointment
2. Responding to a Request for Advice
3. Responding to a Request for Free Products
4. Responding to a Request for Reproduction Privileges for Commercial Use
5. More Samples
Exercises
Lesson 7 Letters From Customers to Suppliers（I）
1. Placing an Order
2. Cancelling an Order
3. Thanking a Supplier for Service
4. Complaining about Unsatisfactory Service or Product
5. More Samples
Exercises
Lesson 8 Letters form Suppliers to Customers（I）
Lesson 9 Letters From Customers to Suppliers（II）
Lesson 10 Letters form Suppliers to Customers（II）
Lesson 11 Collection Letters
Lesson 12 Interoffice Letters（Memorandums）
Lesson 13 Employment Communications
Lesson 14 Business Invitations and Responses
Lesson 15 The Writing of Advertisements
Lesson 16 Classification and Structure of Business Reports
Lesson 17 Procedures of Writing a Forma Business Report
Lesson 18 Business Contracts
Keys to the Exercises