CHAPTER 1 Stepping into Battle: the Courage to Make Choices
1. Opportunity and Timing
2. Foundation of Huawei - Ren Zhengfei Taking Chances
3. China's Telecoms Industry - A Deep Pond with Plenty of Big Fish in It
CHAPTER 2 Personality Is Destiny
1. Hardships during Childhood
2. Effortful Study in the Army
3. Late Blooms Brought On by Fierce Battles
CHAPTER 3 Technology Market and the Customer
1. Technological Innovation - the Way to Become a Top Global Equipment Supplier
2. Marketing - Where R&D Begins and Ends
3. Focusing on Customers - Customer Satisfaction Is the Benchmark for a Good Product
CHAPTER 4 Fighting a Courageous Battle
1. Capturing the Domestic Market with a Flanking Strategy
2. Venturing into International Markets
CHAPTER 5 Strong Leadership
1. The Understated Legend
2. Avoiding the Fate of a Short-Iived Hero
3. Learning as a Driving Force
CHAPTER 6 Dominating the Market by Building and Elite Talent Pool
CHAPTER 7 Management-Driven Success
CHAPTER 8 Living in Crisis
CHAPTER 9 Increasing Resources,Maintaining Strategic Advantage
CHAPTER 10 Perseverance is Competitiveness
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