Unit 1 Job Market Lead-in Text A Job Interview - Preparation Makes the Difference Background Information Detailed Study of the Text 1 Summary of the Text 2 Structure of the Text 3 Text Presentation 4 Sentence Making Key to Exercises Text B Sell Yourself - Being Smart with Your Answers Language Check Comprehension Check 1 Summary Questions 2 Text Study Translation of the Text Key to Exercises Writing Envelope Addressing Business Culture Tips Unique Form of Greetina in Different Countries Unit 2 Career Lead-in Text A The New Trouble on the Line Background Information Detailed Study of the Text 1 Summary of the Text 2 Structure of the Text 3 Text Presentation 4 Sentence Making Key to Exercises Text B Those "Gap Years" Aren't Just for Students Language Check Comprehension Check 1 Summary Questions 2 Text Study Translation of the Text Key to Exercises Writing Layout of Business Letters Business Culture Tips Business Casual Attire Unit 3 Business Etiquette Lead-in Text A American Manners, Etiquette and Protocol Background Information Detailed Study of the Text 1 Summary of the Text 2 Structure of the Text 3 Text Presentation 4 Sentence Making Key to Exercises Text B Off to Singapore Language Check Comprehension Check 1 Summary Questions 2 Text Study Translation of the Text Key to Exercises Writing Body of Letters Business Culture Tips Invitation Etiquette Unit 4 Corporate Culture Lead-in Text A The Organizational Culture That Exists Within Google Background Information Detailed Study of the Text 1 Summary of the Text 2 Structure of the Text 3 Text Presentation 4 Sentence Making Key to Exercises Text B Disney's Organizational Behavior Concepts Language Check Comprehension Check 1 Summary Questions 2 Text Study Translation of the Text Key to Exercises Writing E-mail Business Culture Tips Wording Your Invitation Gracefully Unit 5 Star Companies Lead-in Text A How Apple Does it Background Information Detailed Study of the Text 1 Summary of the Text 2 Structure of the Text 3 Text Presentation 4 Sentence Making Key to Exercises Text B Who's Driving Twitter's Popularity? Language Check Comprehension Check 1 Summary Questions 2 Text Study Translation of the Text Key to Exercises Writing Expressing Thanks Business Culture Tips Concept of Time Unit 6 Successful Entrepreneurs Lead-in Text A The Meaning of Bill Gates Background Information Detailed Study of the Text 1 Summary of the Text 2 Structure of the Text 3 Text Presentation 4 Sentence Making Key to Exercises Text B Secrets of Self-Made Millionaires Language Check Comprehension Check 1 Summary Questions 2 Text Study Translation of the Text Key to Exercises Writing Expressing Congratulations Business Culture Tips Keeping an Appointment …… Unit 7 RETAILING Unit 8 PRICING Unit 9 CUSTOMERS Unit 10 BRANDS Unit 11 SERVICE INDUSTRY Unit 12 INDUSTRY TRENDS
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