Chapter 1 Strategic Planning and the Marketing Management Process
Chapter 2 Marketing Research： Process and Systems for Decision Making
Chapter 3 Consumer Behavior 44
Chapter 4 Business， Government and Institutional Buying
Chapter 5 Market Segmentation
Chapter 6 Product and Brand Strategy
Chapter 7 New Product Planning and Development
Chapter 8 Integrated Marketing Communications
Chapter 9 Personal Selling， Relationship Building， and Sales Management
Chapter 10 Distribution Strategy
Chapter 11 Pricing Strategy
Chapter 12 The Marketing of Services
Chapter 13 Global Marketing
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