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商务知识导读(双语版)

商务知识导读(双语版)

定 价:¥32.00

作 者: 徐凡 编
出版社: 对外经济贸易大学出版社
丛编项: 全国教学型本科院校商务英语系列规划教材
标 签: 暂缺

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ISBN: 9787566310347 出版时间: 2014-08-01 包装: 平装
开本: 16开 页数: 265 字数:  

内容简介

  《商务知识导读(双语版)/全国教学型本科院校商务英语系列规划教材》所涵盖的商务概念、主要商务词汇以及相关商务资料的阅读,帮助学生获得西方商务文化信息,了解中西方商务文化的差异。

作者简介

暂缺《商务知识导读(双语版)》作者简介

图书目录

Chapter One World Economy
Unit One Here, There and Everywhere
Part Ⅰ Lead—in
Part Ⅱ Text
Part Ⅲ Case Study
Unit Two Chained but Untamed
Part Ⅰ Lead-in
Part Ⅱ Text
Part Ⅲ Case Study
Unit Three The Price Isn't Right
Part Ⅰ Lead-in
Part Ⅱ Text
Part Ⅲ Case Study
Chapter Two International Finance
Unit Four Playing with Fire
Part Ⅰ Lead-in
Part Ⅱ Text
Part Ⅲ Case Study
Unit Five Storm Survivors
Part Ⅰ Lead-in
Part Ⅱ Text
Part Ⅲ Case Study
Unit Six Positive—sum Currency Wars
Part Ⅰ Lead-in
Part Ⅱ Text
Part Ⅲ Case Study
Chapter Three Global Business
Unit Seven New Master of Management
Part Ⅰ Lead-in
Part Ⅱ Text
Part Ⅲ Case Study
Unit Eight VW Conquers the World
Part Ⅰ Lead-in
Part Ⅱ Text
Part Ⅲ Case Study
Unit Nine European Entrepreneurs
Part Ⅰ Lead-in
Part Ⅱ Text
Part Ⅲ Case Study
Chapter Four China's Economy
Unit Ten What Caused China's Cash Crunch
Part Ⅰ Lead-in
Part Ⅱ Text
Part Ⅲ Case Study
Unit Eleven A Bubble in Pessimism
Part Ⅰ Lead-in
Part Ⅱ Text
Part Ⅲ Case Study
Unit Twelve China's Big Banks
Part Ⅰ Lead-in
Part Ⅱ Text
Part Ⅲ Case Study

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