战略管理：概念与案例（第16版）

前言
第1章  战略管理要素········································································································ 31 战略管理的步骤············································································································ 33 直觉与分析相结合········································································································ 34 战略管理中的关键术语································································································· 36 战略管理模型··············································································································· 42 战略管理的益处············································································································ 43 为什么有些企业不进行战略规划··················································································· 45 战略规划的弊端············································································································ 46 经营战略与军事战略比较······························································································ 46 本章总结······················································································································ 49 综合案例：雀巢公司（2016）······················································································· 54 实践练习······················································································································ 63
第2章  在美国之外的战略规划·························································································· 67 全球化经营的本质········································································································ 68 全球化经营的优势与弊端······························································································ 72