人际沟通与社交礼仪（第2版）

目 录

第一章　人际沟通与社交礼仪基本概念 ·······················································001

第一节 人际沟通概述 ···························································································002

第二节 人际沟通与人际关系 ···············································································007

第三节 社交礼仪与人际关系的构建 ···································································014

第二章　语言沟通的社交礼仪 ······································································021

第一节 语言沟通的形式 ·······················································································022

第二节 语言沟通的称呼 ·······················································································025

第三节 语言沟通的规范 ·······················································································031

第四节 语言沟通的表达原则与技巧 ···································································032

第三章　非语言沟通的社交礼仪 ··································································040

第一节 非语言沟通的特点与类型 ·······································································041

第二节 正确解读非语言沟通 ···············································································049

第三节 改善肢体语言的技巧 ···············································································056

第四章　人际沟通与管理 ·············································································062

第一节 管理沟通的含义及作用 ···········································································063

第二节 管理沟通的内容及常用方法 ···································································066

第三节 管理沟通的策略 ·······················································································071

第四节 突发事件管理与沟通 ···············································································074

第五章　人际沟通中的餐饮礼仪 ··································································084

第一节 餐饮形式与宴请组织 ···············································································085

第二节 中餐礼仪 ···································································································090

第三节 西餐礼仪 ···································································································096

第四节 饮茶礼仪 ···································································································100



VIII
第六章　人际沟通中的着装礼仪··································································107

第一节服装的功能与着装原则 ···········································································108
第二节女士职业套装礼仪与着装技巧 ·······························································110
第三节男士西装礼仪与着装技巧 ·······································································120

第七章　人际沟通中的聚会礼仪··································································127

第一节拜访礼仪 ···································································································128
第二节待客礼仪 ···································································································131
第三节舞会礼仪 ···································································································136

第八章　人际沟通中的公共礼仪··································································143

第一节行路礼仪 ···································································································144
第二节乘车礼仪 ···································································································148
第三节集会及赛事礼仪 ·······················································································155

第九章　人际沟通中的通联礼仪··································································162

第一节电话礼仪 ···································································································163
第二节网络礼仪 ···································································································169
第三节馈赠礼仪 ···································································································175

第十章　跨文化沟通与涉外礼仪··································································182

第一节文化差异对跨文化沟通的影响 ·······························································183
第二节涉外礼仪的基本原则 ···············································································188
第三节跨文化沟通的策略与能力培养 ·······························································191

附录1　首都市民文明公约 ··········································································205
附录2　沟通电话礼仪常用英语···································································206
附录3　常见英语餐饮礼貌提示用语 ····························································209
参考文献······································································································210