职通商务英语综合教程2（第三版）

定　价：¥49.80

作　者：	贺雪娟，朱毅恒
出版社：	高等教育出版社
丛编项：
标　签：	暂缺

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ISBN：	9787040549430	出版时间：	2020-09-01	包装：
开本：	16开	页数：	146	字数：

内容简介

　　《职通商务英语》第一版于2010年出版，第二版于2016出版，为“十二五”职业教育国家级规划教材。教材自面世以来，以其优良的品质、新颖的编排和科学的设计得到了师生们的一致好评。为适应时代的不断发展和新时期对国际商贸人才的更高要求，编者团队完成了对教材的第二次修订。第三版教材立足于实际教学工作中的商务英语专业课程标准，将商务专业知识、跨文化交际能力与英语语言运用技能相结合；以学习者为中心，以商务活动为环境，以商贸岗位任务为路径，以商务交际为目的，由浅入深，循序渐进，通过对学习者听、说、读、写、译等基本技能的全面训练，使学习者通晓商务技能、掌握英语知识，并具有在未来工作岗位中完成商务任务和商务交际的能力。《职通商务英语（第三版）综合教程2》配备二维码音频资源及《教师参考书 2》（电子版），包含 8 个教学单元以及两个复习单元。各教学单元体例基本统一，由任务导入、课文精读、语言要点、商务写作等模块构成。

作者简介

暂缺《职通商务英语综合教程2（第三版）》作者简介

图书目录

UNIT 1 International Business
Section Ⅰ Lead-in
Section Ⅱ Reading International Business
Section Ⅲ Language Focus
Section Ⅳ Business Writing Fax
Section Ⅴ Listening & Speaking Making Business Appointments
Section Ⅵ Business Etiquette Etiquette of Business Appointments
UNIT 2 Business Expansion
Section Ⅰ Lead-in
Section Ⅱ Reading Alibaba; A Rising International Behemoth
Section Ⅲ Language Focus
Section Ⅳ Business Writing Resume
Section Ⅴ Listening & Speaking Job Interviews
Section Ⅵ Business Etiquette Etiquette in Job Interviews
UNIT 3 Business Relationship
Section Ⅰ Lead-in
Section Ⅱ Reading Corporate Sponsorship
Section Ⅲ Language Focus
Section Ⅳ Business Writing Invitation Letter
Section Ⅴ Listening & Speaking Making an Oral Invitation
Section Ⅵ Business Etiquette Business Dressing Etiquette
UNIT 4 Marketing
Section Ⅰ Lead-in
Section Ⅱ Reading Marketing Research
Section Ⅲ Language Focus
Section Ⅳ Business Writing Marketing Research Questionnaire
Section Ⅴ Listening & Speaking Describing Marketing Graphs
Section Ⅵ Business Etiquette Etiquette of Chinese Banquets
REVIEW of UNITS 1-4
UNIT 5 Import & Export
Section Ⅰ Lead-in
Section Ⅱ Reading Import & Export Business
Section Ⅲ Language Focus
Section Ⅳ Business Writing Letter to Establish Business Relations
Section Ⅴ Listening & Speaking Negotiating Skills
Section Ⅵ Business Etiquette Business Negotiation Etiquette
UNIT 6 Investment
Section Ⅰ Lead-in
Section Ⅱ Reading China's Outbound Investment
Section Ⅲ Language Focus
Section Ⅳ Business Writing Credit Inquiry Letter
Section Ⅴ Listening & Speaking Talking About Investment
Section Ⅵ Business Etiquette Gift-Giving Etiquette
UNIT 7 Exhibitions and Trade Fairs
Section Ⅰ Lead-in
Section Ⅱ Reading Trade Exhibition Trends
Section Ⅲ Language Focus
Section Ⅳ Business Writing Letter of Application
Section Ⅴ Listening & Speaking Trade Show Skills
Section Ⅵ Business Etiquette Trade Show Etiquette
UNIT 8 Customer Relationship Management
Section Ⅰ Lead-in
Section Ⅱ Reading Manage Your Customer Care
Section Ⅲ Language Focus
Section Ⅳ Business Writing Letter of Appreciation
Section Ⅴ Listening & Speaking Approaching Customers
Section Ⅵ Business Etiquette How Can Customer Service Be Friendly?
REVIEW of UNITS 5-8
GLOSSARY