跨境电商英语

目录

Unit 1Getting Started for Crossborder 

Ecommerce1

Learning Objectives2

Warming up2

Text: Why Crossborder Ecommerce is the Future of 

Ecommerce?2

Words & Expressions5

Notes & Terms6

Understanding the text7

Language Work8

Supplementary Reading: Localization—Keys to Crossborder Selling in B2B Ecommerce10

Words & Expressions12

Notes & Terms14

Text Comprehension15

Language Work16

Workshop16

References16Unit 2Registering for an Account18

Learning Objectives19

Warming up19

Text: How to Sell Your Products on Alibaba21

Words & Expressions23

Notes & Terms24

Understanding the text25

Language Work25

Supplementary Reading: Amazon Seller Registration: Everything You Need to Know to Get Started27

Words & Expressions32

Notes & Terms33

Text Comprehension34

Language Work35

Workshop35

References36Unit 3Store Design and Product Selection37

Learning Objectives38

Warming up38

Text: Ecommerce Website Design38

Words & Expressions46

Notes & Terms48

Understanding the text49

Language Work50

Supplementary Reading: How to Choose the Perfect Product for Your Ecommerce Store51

Words & Expressions53

Notes & Terms54

Text Comprehension54

Language Work55

Workshop55

References56Unit 4Insideplatform Marketing57

Learning Objectives58

Warming up58

Text: Marketing for Ecommerce58

Words & Expressions61Notes & Terms62

Understanding the text63

Language Work64

Supplementary Reading: Ecommerce Marketing Ideas to Drive More Sales66

Words & Expressions69

Notes & Terms70

Text Comprehension71

Language Work72

Workshop72

References72Unit 5Outsideplatform Marketing74

Learning Objectives75

Warming up75

Text: Social Media Marketing for Ecommerce76

Words & Expressions81

Notes & Terms83

Understanding the text84

Language Work85

Supplementary Reading: Search Engine Marketing87

Words & Expressions90

Notes & Terms91

Text Comprehension93

Language Work93

Workshop94

References94Unit 6Presale Services of Crossborder 

Ecommerce96

Learning Objectives97

Warming up97

Text: Pricing Strategy for Ecommerce 97Words & Expressions100

Notes & Terms101

Understanding the text102

Language Work103

Supplementary Reading: Tips for Ecommerce Product 

Page Copy105

Words & Expressions112

Notes & Terms114

Text Comprehension114

Language Work115

Workshop116

References116Unit 7Onsale Services of Crossborder 

Ecommerce117

Learning Objectives118

Warming up118

Text: How to Get Ecommerce Order Fulfillment Right119

Words & Expressions124

Notes & Terms126

Understanding the text127

Language Work128

Supplementary Reading: How Can Merchants Increase Transparency and Accuracy Around International Shipping Costs?130

Words & Expressions133

Notes & Terms133

Text Comprehension135

Language Work136

Workshop136

References137Unit 8Aftersale Services of Crossborder 

Ecommerce138

Learning Objectives139

Warming up139

Text: Alibaba Customer Service140

Words & Expressions149

Notes & Terms150

Understanding the text150

Language Work151

Supplementary Reading: Developing a Customer Service 

Policy153

Words & Expressions157

Notes & Terms158

Text Comprehension158

Language Work159

Workshop159

References159Unit 9Business Communication161

Learning Objectives162

Warming up162

Text: Business Letters162

Words & Expressions168

Notes & Terms169

Understanding the text172

Exercise172

Supplementary Reading: Hows Your Email Etiquette?178

Words & Expressions180

Text Comprehension181

Language Work181

Workshop 182

References182Unit 10Business Contract183

Learning Objectives184

Warming up184

Text: Contracts184

Words & Expressions192

Notes & Terms194

Understanding the text195

Language Work196

Supplementary Reading: How to Write a Business Contract198

Words & Expressions201

Notes & Terms203

Text Comprehension203

Language Work204

Workshop204

References205AppendixSupplementary Glossary206