7． Michael Tan at the Third World Advertising Congress held in Beijing， China， on 16—20 June 1987， Perspectives， pp．26—29．

8． Richardson，M． (1993) The Singapore Girl， International Herald Tribune， 8 June．

9． AsiaOne， 9 March 2007， Singapore Girl Icon to Remain， Says SIA．

10． Singapore Airlines Annual Report， 2006—2007．

11． International Research Associates survey results cited in Singapore Airlines (A)， HBS Case no．

12． Staying Ahead of Competition， Thoeng Tjhoen Onn at the AIC Asia/Pacific Conference on Marketing Airline Services in Singapore on 26 August 1993， Perspectives, pp．92—96．

13． Richardson， M．(1993) The Singapore Girl， International Herald Tribune， 8 June．

14． Arnold， W．(1999) For the Singapore Girl， it，Her Time to Shine． New York Times， 31 December．

15． Richardson， M．(1993) The Singapore Girl， International Herald Tribune, 8 June; MSNBC， 2007， Singapore Girl， Asia，Barbie， to Get New Look? 23 January．

16． MSNBC， 23 January 2007， Singapore Girl， Asia，Barbie， to Get New Look?

17． AsiaOne， 9 March 2007， Singapore Girl Icon to Remain， Says SIA．

18． Singapore Airlines Annual Report， 2007—2008．

19． Emirates Annual Report， 2007—2008.2007—2008年间阿联酋航空公司机队的平均年龄是67个月。

20． Dr Cheong in a speech to the Young President，Organisation in Singapore on 8 February 1985， Perspectives， pp．9—17．

21． Singapore Airlines Annual Report， 2006—2007．