现代商业英语书信

    Chapter 1 Introduction: The Influence of the Past on Letter
    Writing
   Chapter 2 Writing Principles
    Section 1: Completeness
    Section 2: Conciseness
    Section 3: Consideration
    Section 4: Clarity
    Section 5: Concreteness
    Section 6: Courtesy
    Section 7: Correctness
   Chapter 3 Business Letters: Style and Format
    Section 1: Letter Styles
    Section 2: The Format of the Business Letter
    Unit 1: Standard Parts of the Business
    Letter
    Unit 2: Optional Parts of the Business
    Letter
   Chapter 4 Inquiries and Requests
    Section 1: Inquiries
    Unit 1: General Inquiries
    Unit 2: Business Inquiries
    (I) The"First" Inquiry
    (II) Replies to the "First" Inquiry
    (III) Routine Inquiries and Replies
    (IV) Tabulated Inquiries
    (V) Specific Inquiries
    Section 2: Requests
    Unit 1: Routine Requests
    Unit 2: Granting and Refusing Requests
   Chapter 5 Quotations
    Section 1: Routine Quotations
    Section 2: Quotations Subject to Confirmation
    (Non-Firm Offers)
    Section 3: Quotations with a Validity Limit
    (FirmOffers)
    Section 4; Cdunter-Proposals
   Chapter 6 Sales Letters
    Section 1: Unsolicited Sales Letters
    Section 2: Solicited Sales Letters
   Chapter 7 Orders and Order Acknowledgments
    Section 1: Orders
    Section 2: Order Acknowledgments
   Chapter 8 Execution of Orders - Transport, Insurance & Packing
    Secfion 1: Transport
    Unit 1: Transport by Sea
    Unit 2: Transport by Air
    Unit 3; The Container Service
    Unit 4: Chasing Letters about Transport
    Section 2: Insurance
    Section 3: Packing
   Chapter 9 Payments
    Section 1:
    Section 2:
    Section 3:
    Section 4:
    Section 5:
    Banker's Drafts and Transfers
    Bills of Exchange (Drafts)
    Letters of Credit
    Credit References
    Debt Collection
   Chapter 10 Claims and Adjustments
    Section 1: Claims
    Unit 1: Direct Claim Letters
    Unit 2: Persuasive Claim Letters
    Unit 3: The Tone of the Claim Letter
    Section 2: Adjustments
    Unit 1: Granting an Adjustment
    (1) Adjustment Situations
    (11) The Inductive Order in the
    Good-News Adjustment
    Unit 2: Refusing an Adjustmen.t
    (I) Specimen Refusal Letters
    (II) An Exceptional Case
    (III) The Language in Refusal Letters
    Unit 3: Courtesy and Consideration in
    Adjustment Letters
   Chapter 11 Telegrams and Telexes
    Section 1: Telegrams
    Section 2: Telexes
    Appendixes
    1. Contract
    2. Purchase Contract
    3. Sales Confirmation (asperbuyerssample)
    4. Survey Report
    5. Certificate of Origin
    6. Certificate of Quality
    7 Export Licence
    Bibliography