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中外合资企业案例集:国际企业管理 英文版

中外合资企业案例集:国际企业管理 英文版

定 价:¥7.60

作 者: 马春光编
出版社: 对外贸易教育出版社
丛编项:
标 签: 中外合资经营

ISBN: 9787810007016 出版时间: 1994-01-01 包装: 平装
开本: 20cm 页数: 238页 字数:  

内容简介

  This Internatinal Business Case Book is the end result of research project undertaken by a team of experts under the direction of Professor Ma Chunguang, Dean of the School of International Business Management. On the team were John Allee, Mitsui Professor of Marketing; Feroza Allee, Professor of Management; and Yao Zhijun, Assistant Professor of International Business. All are staff members at the University of international Business and Economics, Beijing, China.本书为英文版。

作者简介

暂缺《中外合资企业案例集:国际企业管理 英文版》作者简介

图书目录

    Preface
   Introduction
    Babcock & Wilcox Bejing Company Ltd
    Beijing Warner Gear
    Chemex
    Consolidated Technologies Ltd
    EG &G
    Ford Motor Company
    General Electric Company
    Hewlett-Packard
    Mitsui & Co. , Ltd
    Otis Elevator Company
    Rohm & Haas China Inc
    Xerox Corporation
    Yili-Nabisco Biscuit & Food Company Ltd
    Nantong Cellulose Fibers Company in China
    Ningbo Shenzhou Knitwear Co Ltd
   

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